Podcast Strategy & Insights Associate (External Staffing Agency)
About The Position
The NFL is hiring a Podcast Strategy & Insights Associate for its Audience Development Team. The Audience Development team is responsible for distributing and programming content across the NFL’s digital ecosystem, reaching millions of NFL fans each day. This role’s core mandate is to oversee the NFL Podcast Network including developing future slate strategy, analyzing performance across distribution points, and providing actionable insights that grow audiences and deliver long-term value for the NFL and its audio partners. The ideal candidate is a strong self-starter who can combine an interest in the audio landscape with creative thinking and a foundation in analytics. Core responsibilities include deep-dive analysis to develop future slate strategy, delivering performance insights, developing and executing promotional strategy across internal and external endpoints and monitoring industry macro trends. This role collaborates with Business Development, NFL Production, Programming, NFL Clubs and external partners.
Requirements
- Bachelor’s degree required
- 2 to 4 years of experience in media or podcast space with a deep knowledge of the sports and media ecosystems.
- 1+ years of analytical experience working with complex data sets and analytical tools including but not limited to Triton, Omny, YouTube Analytics, PowerBI, etc.
- Exceptional project management and organizational skills with attention to detail and ability to proactively identify and address new areas of opportunity.
- Comfortable and confident presenting to senior leadership across League and NFL Clubs.
- Proven experience working in data-driven environments, building compelling narratives using data insights to inform key business decisions.
- Proficiency in Excel, PowerPoint, etc. with the ability to convert data into clear, concise visualizations.
- Ability to multi-task, manage deadlines and work in a busy environment
- Strong verbal and written communication skills
- Strong organizational and prioritization skills
- Ability to collaborate with internal colleagues and external partners
Responsibilities
- Collaborate with NFL’s audio partners and NFL production to develop the NFL Podcast Network’s show slate strategy through deep-dive analysis
- Assess podcast performance across all audio and video endpoints including iHeart App, Apple Podcasts, Spotify, YouTube, free ad-supported TV, etc. to optimize programming and uncover growth opportunities.
- Partner with Business Development to project consumption and performance for the entire slate across all distribution platforms.
- Provide weekly, quarterly, and annual reporting for podcast performance across key digital touch points to ensure alignment with programming and broader organizational goals.
- Lead promotional programming strategy and execution across all NFL Digital touchpoints including FAST, NFL App, NFL Daily Newsletter, NFL.com, and across podcast channels.
- Oversee social clip workflow to distribute viral clips from podcasts to all social channels and YouTube.
- Provide best practices to NFL Clubs including in-depth analysis of Club produced podcasts providing insights that improve performance.
- Coordinate between NFL Clubs and league audio partners to address Club concerns and troubleshoot as needed.
- Ad hoc content analysis as requested by leadership, Business Development and production teams.
- Assist on other projects and tasks as needed.
Benefits
- To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
1-10 employees
