Platform Architect (SFMC)
About The Position
As a Platform Architect, you bring deep Salesforce Marketing Cloud (SFMC) Engagement expertise and a strong consulting mindset. You will guide clients through the technical direction of their SFMC environments and help them design, build, and optimize their digital messaging programs across email, mobile, and other engagement channels. In this role, you’ll work directly with clients as a trusted technical advisor. You’ll help identify opportunities, recommend scalable solutions, and deliver hands-on development. You’ll partner closely with email developers, strategists, analytics teams, account managers, and project managers to ensure every solution is thoughtful, reliable, and impactful. You will report to the Technical Manager and works closely with developers, project managers, strategists, and client stakeholders. This role offers a growth path into Senior Platform Architect and leadership positions within the team.
Requirements
- 3–5+ years of hands-on experience with Salesforce Marketing Cloud Engagement
- Proficiency in at least two SFMC languages (AMPscript, SSJS, SQL, GTL)
- Experience working with REST and SOAP APIs
- Strong understanding of SFMC architecture (data extensions, automations, Journey Builder, Contact Builder)
- Two or more Salesforce certifications (e.g., Marketing Cloud Email Specialist, Administrator, Consultant, Developer)
- Experience with SFMC Connector or similar integration patterns
- Background in development or technical architecture
- Experience working in a client-facing or consulting capacity
- Ability to clearly communicate technical concepts to a range of stakeholders
- Strong problem-solving skills and comfort working through incomplete information
- Ability to capture requirements and document workflows through discovery sessions
- Understanding of digital messaging best practices across email, mobile, push, and related channels
- Familiarity with compliance and deliverability (such as CAN-SPAM, GDPR)
Responsibilities
- Technical Architecture & Platform Support Design and support end-to-end SFMC Engagement architecture for assigned clients
- Translate client requirements into clear, scalable technical solutions
- Conduct platform audits and health checks to uncover risks and optimization opportunities
- Build, review, and refine automations, journeys, segmentation logic, and campaign workflows
- Develop custom solutions using AMPscript, SSJS, SQL, GTL, and API integrations (REST/SOAP)
- Client Strategy & Consulting Serve as the primary technical point of contact for your assigned clients
- Provide proactive recommendations and help clients adopt new features and best practices
- Translate complex technical topics into clear guidance for both technical and non-technical audiences
- Contribute to client roadmaps aligned to business goals and digital marketing best practices
- Documentation & Knowledge Sharing Create and maintain documentation such as solution designs, data flow diagrams, and architecture maps
- Contribute to shared internal libraries of best practices, reusable assets, and standards
- Collaboration & Delivery Partner with cross-functional teams to deliver high-quality projects on time
- Troubleshoot platform issues and escalate when needed
- Stay current on SFMC releases and ecosystem updates to improve client solutions
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
