Planning Director

Havas Group•New York, NY

About The Position

The Planning Director is responsible for delivering outstanding media planning strategies and execution across their accounts. This role requires a deep understanding of media planning strategies & tactics, ensuring that all plans are flexible and account for nuances in context & budget. They are thinking of the entire journey and all touchpoints within their responses to brief. They are refining their story telling style with every presentation. The Planning Director sets a high standard of excellence, ensuring that media planning tools are utilized effectively and that media owners are engaged upstream to enhance planning efforts. They work collaboratively with internal specialist teams to drive innovation and identify gaps in clients’ content ecosystems. Havas Media Network North America, the Media Experience agency, is looking for a Media Planning Director to join the Planning Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The Planning Director is responsible for delivering outstanding media planning strategies and execution across their accounts. This role requires a deep understanding of media planning strategies & tactics, ensuring that all plans are flexible and account for nuances in context & budget. They are thinking of the entire journey and all touchpoints within their responses to brief. They are refining their story telling style with every presentation. The Planning Director sets a high standard of excellence, ensuring that media planning tools are utilized effectively and that media owners are engaged upstream to enhance planning efforts. They work collaboratively with internal specialist teams to drive innovation and identify gaps in clients’ content ecosystems.

Requirements

Respected by clients
Product Expertise
Storytelling
Opportunistic Thinking
Client Business Awareness
People Leadership
Passionate: deeply cares about the standard of work you produce and the team you lead
Integrity: pushes the right solution when problem solving, not the easiest one
Confident: Not afraid to speak up, and demonstrate leadership
Results orientated: creates a culture of curiosity and effectiveness across the team
at least 6 years of HCP planning experience

Responsibilities

Develop media planning models aligned to S/VPs communication strategies
Passionate about driving effectiveness from media planning
Experts in media math and technical planning
Comfortable using different media tactics to optimize effective planning.
Develops clear, smart, evidence-based recommendations.
Thinks holistically about the consumer journey and broader ecosystem.
Develop and manage budget strategies, ensuring accountability in budget execution.
Collaborate with client leads and client account managers to keep clients informed and ensure project progress.
Shows holistic and well thought out solutions using all touchpoints in the ecosystem.
Manages learning agendas and innovation agendas.
Demonstrates creative progressive thinking.
Contribute to case studies that showcase exceptional media planning work.
Collaborates with internal teams and cross agency partners.
Promote data-led media planning with the team using Converged and NMI.
Proactively introduce clients to new innovation and opportunities
Vocal and opinionated in meetings with clients, creating trust and adding value.
Clear and confident presentation of your work
Participates in agency culture.
Coaches and trains junior team members on media planning tools and methodologies.
Oversee the development and performance of the team, ensuring accountability and high standards.
Creates a team culture of feedback and continuous improvement.
Stays at the forefront of industry trends, integrating fresh thinking into media plans.
Regularly connects with key media owners, bringing unique opportunities into the agency’s work.