Physician Liaison

Carolinas Center for Oral & Facial Surgery•Charlotte, NC

About The Position

The Physician Liaison’s primary responsibility is to coordinate Practice marketing and public relations to promote the Practice to referring doctors and the communities in which offices are located. Acts as a liaison for referring doctors to ensure simple and efficient referral process. Analyzes marketing trends & generates reports. Acts as a liaison between VP of Business Development, Practice Manager, governing body & staff to develop successful marketing approaches. Performs clerical and administrative duties as directed. Essential Duties and Responsibilities: Supports the philosophy, goals, and objectives of the Practice. Supports Practice policies & procedures of the Practice. Communicates effectively with VP of Business Development, Practice Manager, governing body, co workers & referring doctors and their staff (as needed). Interactions are respectful and courteous. Maintains and protects each patient's right to confidentiality. Visits referring Doctors’ offices to promote Practice services to discuss patient care, referrals, new treatments, and thanking them for sending patient referrals. Conduct scheduled face-to-face meetings with targeted referral sources to uncover needs then deliver relevant and useful information specific to each contact – ultimately building a trusting and reliable relationship with that referring source. Delivers practice marketing materials to referring offices (i.e., physician cards, referral pads, etc). Schedules and coordinates meetings with referring doctors (i.e., lunches, dinners, etc.). Runs referral reports and submits results to VP of Business Development and/or Practice Manager. Analyzes referral reports and offers solutions to negative trends. Coordinating public relations campaigns and awareness efforts. Monitoring patient surveys to gather and analyze satisfaction and overall quality of care Works closely with the Marketing agency to develop and implement the organization’s social media strategy Effectively communicates with Practice doctors to establish marketing and public relations goals. Assists with design and materials for Brand awareness Schedules and oversees community activities, sponsorships, and corporate events (i.e., Cleft out 5k, golf tournament, Open house, food truck event, etc.) Coordinates continuing education activities (i.e., lunch and learns, lectures, speaking engagements, etc.). Monitors new dental professionals in community and pursues relationships with them. Orders office supplies used for marketing purposes. Performs interdepartmental errands when needed Assists with various correspondences and other duties for doctor. Attends and actively participates in meetings, committees, in-services, seminars, workshops, conferences, quality management activities according to job responsibilities and Practice requirements. Other duties as necessary.

Requirements

Graduate level or rising senior
Excellent communication skills required
Marketing and public relations experience required
Excel experience required
Strong analytical skills required
Strong and effective communication and platform skills
Problem solver and self-directed
High degree of professionalism and professional image
Strong and effective communication and platform skills
Positive attitude, change advocate, lead by example, coachable
Strong interpersonal and relationship building skills
Independent decision-making skills, sound judgment
Strong initiative and able to exercise sound judgment
Detail-oriented, sound analytical and problem-solving skills
Good time management and project management skills
Excellent organization and follow up skills
Computer literate, working knowledge of Microsoft Office Suite

Nice To Haves

Desktop Publishing experience (preferred)

Responsibilities

Coordinate Practice marketing and public relations
Act as a liaison for referring doctors
Analyze marketing trends & generate reports
Act as a liaison between VP of Business Development, Practice Manager, governing body & staff
Perform clerical and administrative duties
Support the philosophy, goals, and objectives of the Practice
Support Practice policies & procedures of the Practice
Communicate effectively with VP of Business Development, Practice Manager, governing body, co workers & referring doctors and their staff
Maintain and protect each patient's right to confidentiality
Visit referring Doctors’ offices to promote Practice services
Conduct scheduled face-to-face meetings with targeted referral sources
Deliver practice marketing materials to referring offices
Schedule and coordinate meetings with referring doctors
Run referral reports and submits results to VP of Business Development and/or Practice Manager
Analyze referral reports and offers solutions to negative trends
Coordinate public relations campaigns and awareness efforts
Monitor patient surveys to gather and analyze satisfaction and overall quality of care
Work closely with the Marketing agency to develop and implement the organization’s social media strategy
Effectively communicate with Practice doctors to establish marketing and public relations goals
Assist with design and materials for Brand awareness
Schedule and oversee community activities, sponsorships, and corporate events
Coordinate continuing education activities
Monitor new dental professionals in community and pursues relationships with them
Order office supplies used for marketing purposes
Perform interdepartmental errands when needed
Assist with various correspondences and other duties for doctor
Attend and actively participate in meetings, committees, in-services, seminars, workshops, conferences, quality management activities
Other duties as necessary