Health Care Sales and Marketing / Physician Liaison

Johnson & Hayes Physical Therapists•Madison, AL

1d•Onsite

About The Position

The Business Development Representative will be responsible for building business relationships with medical providers, customers and community leaders affiliated with all Alabama therapy clinics under the Johnson & Hayes Physical Therapists brand. This team member will establish an ongoing referral network that will result in multiple referrals and long-term professional relationships with the Johnson & Hayes Physical Therapists referral groups. While this role focuses on the growth of 5 outpatient locations, the Marketing Representative will be an employee of Johnson & Hayes Physical Therapists, reporting to the Vice President of Sales/Business Development. Our ideal candidate has previous experience with implementing a marketing/sales plan to both maintain the current customer base and establish/grow new referral relationships. This candidate must thrive in a fast-paced environment, is driven by stretch goals, and takes initiative to get things done. The candidate must also be confident and persuasive in guiding the sales process. This is NOT a remote position.

Requirements

Education: Bachelor’s degree preferred - associate degree required (minimum).
Sales Experience: Minimum of 1 year (Healthcare Sales Preferred) with a demonstrated ability to bring existing physician relationships
Travel: Ability and willingness to travel locally throughout various markets (must have reliable transportation)
Technical Proficiency: Comfortable with technology including CRM platforms (Salesforce) and Microsoft Office applications (Word, Excel, PowerPoint, etc.).
Communication Skills: Excellent face-to-face communication skills and a professional speaking ability.
Organizational Skills: Exceptional organizational and time management prowess.
Independence and Follow-up: Disciplined to work autonomously; adept at identifying and pursuing new leads.
Energy and Confidence: High-level of energy, drive, and confidence in public relations.
Adaptability: Ability to multitask in a fast-paced environment while identifying and prioritizing tasks.
Professionalism: Adherence to professional dress code and demeanor.
Tools and Mobility: Proficient use of a smartphone and possession of a current and valid state driver’s license.

Responsibilities

Seek and establish new physician referral relationships = 40%
Maintain and cultivate existing referral relationships = 25%
Collect and analyze referral statistics, input, and track all relevant data pertinent to the role = 15%
Foster community awareness through collaborative event engagement and fulfill additional duties as assigned by supervisor = 10%
Collaborate and contribute to online marketing campaigns and initiatives = 10%
Supports and grows existing account base
Assists under-performing contracts to meet sales/visit targets by training, making sales calls and/or augmenting clinic marketing efforts as directed
Develops referral target strategies based on local referral trends
Owns the local instance of our CRM software platform, tracking activities and referral trends within this platform, and entering all daily sales activity
Works closely with the Direct-to-Consumer marketing team to establish cohesive marketing programs that impact both patients and referral sources
Collaborate with Clinical/Regional Directors to increase the scope of messaging to potential referral partners
Conducts weekly sales calls with the VP and bi-weekly with related team, focusing on establishing target account lists and account development
Coordinates educational/community activity programs to promote clinic(s) and capabilities
Expands and develops essential leadership skills to meet immediate and future objectives
Seeks new customers, either within known accounts or new business found through prospecting or market data