Photo Art Director
About The Position
Delivers packaging photography that supports brand and product messaging while providing an optimal customer experience that increases brand engagement and drives sales Plans and manages the execution of concurrent and complex photography projects from conception through delivery, including providing status updates to project stakeholders Collaborates with producers to assess and monitor capacity and capabilities of internal and external resources to ensure viability and feasibility of projects Builds and maintains effective working relationships with internal and external teams (e.g., brand management, packaging designers, product development merchants, product vendors & content studio staff) Understands private brands product categories, key competitors, and possesses the ability to provide creative photography solutions across omni channel media that will resonate with the consumer and facilitate the buying process Partners with producers to hire production companies, photographers, film/videographers as well as with photographers, stylists, and set builders to execute creative vision, directing as needed Understands, anticipates, and defines project plans for executing within timeline and product sample constraints, including setting priorities and meeting deadlines Presents ideas and concepts with strategy and rationale to leadership and key stakeholders and incorporates feedback when needed Stays up to date with industry trends, technologies, and techniques to continually improve the quality and creativity of Lowe’s photography Collaborates with key stakeholders to comprehend product features and category requirements Supports and develops creative team members (i.e. photo stylist, freelance staff) across all assignments to ensure quality and brand consistency
Requirements
- Degree in Marketing, Advertising, Graphic Design, Fine Arts, Interior Design or related field
- 5 years experience as a creative lead/director, art lead/director or similar role for a large retail environment, consumer packaged goods company or advertising agency that services Fortune 500 companies
- Experience in project management
- Experience in design, art direction, and conceptual ideation
- Experience with photography/video execution
- Experience using a MAC platform
Responsibilities
- Delivers packaging photography that supports brand and product messaging while providing an optimal customer experience that increases brand engagement and drives sales
- Plans and manages the execution of concurrent and complex photography projects from conception through delivery, including providing status updates to project stakeholders
- Collaborates with producers to assess and monitor capacity and capabilities of internal and external resources to ensure viability and feasibility of projects
- Builds and maintains effective working relationships with internal and external teams (e.g., brand management, packaging designers, product development merchants, product vendors & content studio staff)
- Understands private brands product categories, key competitors, and possesses the ability to provide creative photography solutions across omni channel media that will resonate with the consumer and facilitate the buying process
- Partners with producers to hire production companies, photographers, film/videographers as well as with photographers, stylists, and set builders to execute creative vision, directing as needed
- Understands, anticipates, and defines project plans for executing within timeline and product sample constraints, including setting priorities and meeting deadlines
- Presents ideas and concepts with strategy and rationale to leadership and key stakeholders and incorporates feedback when needed
- Stays up to date with industry trends, technologies, and techniques to continually improve the quality and creativity of Lowe’s photography
- Collaborates with key stakeholders to comprehend product features and category requirements
- Supports and develops creative team members (i.e. photo stylist, freelance staff) across all assignments to ensure quality and brand consistency
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What This Job Offers
Job Type
Full-time
Career Level
Director
