Personalization & UX Manager, UGG North America

Deckers•Goleta, CA

5d•$120,000 - $130,000•Remote

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. As the Personalization & UX Manager for UGG North America, you’ll lead the vision, strategy, and execution of personalized consumer journeys on UGG.com (US/Canada). Sitting at the intersection of consumer insights, experience design, and digital commerce growth, you’ll blend data-driven personalization with exceptional UX and UI design. You’ll own the personalization roadmap and end-to-end experience design strategy, ensuring every touchpoint—from landing pages to checkout—is seamless, inspiring, and visually cohesive. You’ll manage and mentor a team of UX and UI Designers, fostering creativity, experimentation, and continuous improvement. This role partners cross-functionally with Site Merchandising, GTM, UI Development, Analytics, and Marketing teams, leveraging advanced personalization platforms and design systems. With a test-and-learn mindset, you’ll deliver high-impact digital experiences that drive discovery, conversion, and lifetime value, shaping the future of eCommerce for one of the world’s most iconic lifestyle brands. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

Bachelor’s Degree in Business, Marketing, Digital Commerce, or related field (or equivalent experience)
5–7 years of experience in eCommerce, digital product management, or digital marketing, with a strong focus on personalization, UX, and design
Proven track record of driving personalized site experiences that improved consumer engagement and conversion
Strong understanding of consumer journey mapping and full-funnel optimization
Hands-on experience with A/B testing tools, personalization platforms, and analytics suites (e.g., Dynamic Yield, GA4)
Strong analytical and quantitative skills, with the ability to size opportunities and translate data into clear business recommendations
Direct managerial leadership experience
Consumer-obsessed with a passion for creating experiences that delight and inspire
Excellent storytelling and influencing skills, with the ability to present to senior leaders and gain alignment
Strong project management and prioritization skills, with the ability to balance multiple initiatives in a fast-paced environment
Collaborative and cross-functional mindset, with experience driving alignment across diverse stakeholders
Known for a growth mindset, curiosity, and ability to innovate within complex organizations
Ability and desire to lead people

Nice To Haves

Experience working in a B2C lifestyle or consumer brand environment preferred
Familiarity with HTML/CSS/JavaScript and working alongside UI developers is a plus

Responsibilities

Define, own, and execute the onsite personalization, UX, and UI design strategy for UGG North America
Act as a key member of the UGG NA eCommerce leadership team, influencing broader site strategy and business decisions
Establish a unified experience vision and design language that balances brand storytelling with conversion-focused UX
Build business cases to size, prioritize, and secure buy-in for personalization and UX opportunities, driving measurable revenue growth
Lead the design, execution, and scaling of personalization tactics, including product recommendations, tailored content, targeted offers, and custom browsing paths
Oversee the UX and UI design process from concept to launch, ensuring experiences are functional, accessible, and visually aligned with brand identity
Ideate, develop, and launch a cadence of A/B and multivariate tests that refine UX, maximize engagement, and optimize conversion across segments
Partner with analytics teams to establish clear KPIs and dashboards that track performance, measure impact, and surface insights
Translate data-driven insights into actionable improvements across site merchandising, storytelling, and content strategy
Partner with Marketing, CRM, and Retail teams to ensure cohesive, omnichannel consumer journeys across touchpoints
Manage and mentor a team of UX and UI Designers, fostering collaboration, creative excellence, and professional growth