Personalization Strategist (REMOTE)

DICK'S Sporting Goods

9d • Remote

About The Position

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: Job Duties & Responsibilities This role will be responsible for creating and updating personalized content for various audiences on the website / Mobile App Create and implement personalization experiences on the website / Mobile App and measure the related productivity in order to create a first-class Athlete experience online. Analyze Athlete audiences using platforms such as the Adobe suite to build shopping preferences/location/loyalty strategies around the content that will resonate with those groups. Leverage data and qualitative insights to unearth opportunities and build fact-based strategies for continual improvement of the Personalization program. Build and maintain exceptional cross-functional relationships as a partner with teams such as Category Merchandising, Technology, Creative and Marketing in an effort to build actionable strategies and tactics to improve Athlete productivity. Partner with Technology on entering developer request tickets for new site or Mobile App functionality, monitoring progress of the tickets, aiding in QA and implementation of final experience. Lead the implementation of various personalization initiatives, such as category level initiatives, higher level campaigns for holidays, etc. that will improve the Athlete’s experience. This includes planning and executing those campaigns with cross-functional partners across the enterprise and managing related communication effectively to drive a positive outcome. Communicate information such as site metrics, potential roadblocks and results in a clear and compelling way that drives decision-making across the organization, within the department and with key cross-functional stakeholders. In addition, will need to demonstrate the ability to advocate for and negotiate desired site capability outcomes with cross-functional partners to influence decision-making.

Requirements

• Bachelor's Degree
• 3-5 years of eCommerce experience
• Advanced experience using Microsoft Excel
• Experience with Adobe Target, Adobe Audience Manager and Adobe Experience Platform (preferred)
• Experience with Content Management Systems
• Experience with JIRA and Confluence (preferred)
• Experience with Adobe Analytics, Omniture, Core Metrics or comparable web analytics system
• Possesses a strong affinity for process improvement and exceptional deductive reasoning

Responsibilities

• Creating and updating personalized content for various audiences on the website / Mobile App
• Create and implement personalization experiences on the website / Mobile App and measure the related productivity
• Analyze Athlete audiences using platforms such as the Adobe suite to build shopping preferences/location/loyalty strategies around the content that will resonate with those groups.
• Leverage data and qualitative insights to unearth opportunities and build fact-based strategies for continual improvement of the Personalization program.
• Build and maintain exceptional cross-functional relationships as a partner with teams such as Category Merchandising, Technology, Creative and Marketing
• Partner with Technology on entering developer request tickets for new site or Mobile App functionality, monitoring progress of the tickets, aiding in QA and implementation of final experience.
• Lead the implementation of various personalization initiatives, such as category level initiatives, higher level campaigns for holidays, etc.
• Communicate information such as site metrics, potential roadblocks and results in a clear and compelling way that drives decision-making across the organization, within the department and with key cross-functional stakeholders.
• Demonstrate the ability to advocate for and negotiate desired site capability outcomes with cross-functional partners to influence decision-making.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees