Personalization Specialist

Sally Beauty Supply • Denton, TX

58d • Hybrid

About The Position

SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers individually. This role will be responsible for coordinating and assisting in activities required across personalization operations as well as for personalization sprint planning and roadmap. This role will work under the direction of the Personalization Strategy Lead and will coordinate with the operations and build personalization teams to ensure activities stay on track. "At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."

Requirements

• Bachelor's degree in Marketing, Business, Technology, or a related field
• 3-5 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
• Strong understanding of digital marketing channels, tools, and best practices
• Data savvy; Data analyst skill set is a plus
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Experience with data driven test and learn methodology and practice preferred
• Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred

Responsibilities

• Managing ongoing updates from the business within personalization experiences like promo, SKU and creative updates that impact the experience
• Ongoing tracking, reporting and measurement of personalization experiences
• Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience
• Assist in the prioritization of business updates, new personalization features, and experiments
• Partner with the Sr. Product Manager to manage backlog of experiments, creative updates, and new features
• Supports two business units under the direction of the Personalization Strategy Lead
• Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match.
• In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus.
• Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Health and Personal Care Retailers
• Number of Employees: 5,001-10,000 employees