Performance Marketing Strategist

Lyra Collective•New York, NY

22d•$95,000 - $110,000•Hybrid

About The Position

Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right. NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays. We are hiring a Performance Marketing Strategist to join our team in NYC! In this role, you will develop strategic campaigns to drive awareness and consideration for our brands LOLA and QRxLabs by developing, executing, and optimizing paid search/PPC initiatives across various platforms. Reporting into our Director of Performance Marketing, this role is an exciting opportunity to partner with our internal teams to guide the performance of our brands.

Requirements

2+ years of experience in a paid marketing or PPC role, with proficiency in Amazon, Walmart/Target or Google
Advanced knowledge of keyword research tools and analytics platforms (Helium10, Skai, SEMRush, Google Analytics, etc.)
Strong analytical skills with the ability to interpret complex data and draw actionable conclusions
Adept at campaign optimization, A/B testing, and performance analysis
Budget management skills to effectively allocate resources for maximum ROI

Responsibilities

Develop and execute PPC campaigns across e-commerce marketplaces (Amazon, Target, Walmart)
Conduct thorough keyword and competitor research
Maintain campaign optimization to maximize click-through rates (CTR) and conversions
Analyze campaign performance metrics, such as ACOS, TACOS, CTR, CPA, and ROAS, using data analytics tools to refine strategies and improve campaign effectiveness
Maintain proactive communication with cross-functional teams to align marketing efforts with overall brand goals and objectives.
Stay up-to-date on industry trends, new platforms, algorithm changes, and best practices in paid marketing
Create comprehensive reports, highlighting campaign performance, insights, and actionable recommendations
Conduct A/B testing to enhance campaign performance
Partner with the creative team to create engaging ad content that resonates with the target audience and aligns with marketing strategies
Monitor and manage bids, targeting, and ad placements
Drive initiatives to improve customer retention and LTV