Marketing Performance Strategist

Fortidia US•Lakewood, CO

8d•$80,000 - $100,000•Hybrid

About The Position

For our Lakewood office we are searching for a Marketing Performance Strategist, mainly focused on defining how we measure success across all brands (AlphaGraphics, PostNet, World Options), surface the insights that shape where we invest, and translate performance data into clear recommendations that move the business forward. You will partner closely with IT, Finance, external agencies, and franchise-facing teams. This is not a reporting role, and it is not a campaign execution seat. This is a strategy role for someone who looks at performance data and asks what should we do about this, not what does this say. The Marketing Performance Strategist acts as the strategic right hand to the VP of Marketing. Fortidia US is building a marketing organization where every initiative, every dollar, and every campaign connects directly to revenue, and the Marketing Performance Strategist is at the center of that shift. The Marketing Performance Strategist will report to the VP of Marketing.

Requirements

5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
You have built performance measurement frameworks, not just inherited and maintained them
Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools
Ability to distill complex data into compelling narratives for executive and non-technical audiences
Comfortable in a PE-backed environment where marketing is held to revenue accountability standards
You move fluidly between big-picture strategy and granular execution without losing the thread on either
Collaborative spirit, with appreciation of diverse perspectives
Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

Nice To Haves

Experience in multi-location, franchise, or distributed business models
Multi-brand portfolio marketing background
Familiarity with franchise-specific metrics: same-store sales, new center ramp, brand fund ROI, local vs. national spend optimization
Experience managing or evaluating media agency performance
Exposure to AI-powered marketing tools, predictive analytics, or marketing intelligence platforms
Experience building or owning dashboards used by senior leadership or board-level stakeholders

Responsibilities

Performance Architecture: Design and own the end-to-end measurement framework across all brands and channels. Build attribution models that connect marketing activity to franchise-level revenue. Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders. Build measurement across paid, organic, email, local, national, and partner channels. Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost. Define what we measure, why it matters, and how it connects to business objectives. Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders
Strategic Insights and Recommendations: Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions. You deliver the interpretation with a recommendation attached. Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns. Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities. Develop scenario modeling and forecasting to pressure-test plans before committing resources. Translate data into formats that non-technical stakeholders can act on immediately
Cross-Channel Initiative Tracking: Every active program, campaign, and test across the portfolio should have a single source of truth with metrics tied to revenue. You will build that system and keep it honest. Own the initiative tracker: a living view of everything in flight with defined success criteria and measurement plans. Monitor health in real time, flag risks early, and propose corrective actions proactively. Ensure every program has a documented post-mortem, building institutional knowledge the team can reference. Synthesize cross-channel performance to identify compounding effects, cannibalization, or blind spots
Cross-Functional Partnership: Marketing does not operate in isolation, and this role does not either. You will serve as the marketing team’s primary strategic bridge to IT, Finance, and external partners. Partner with IT on data infrastructure, reporting systems, CRM integration, and attribution tooling. Work with Finance on ROI modeling, budget forecasting, and Advertising & Development fund analysis. Manage the performance relationship with outside media agencies: hold them to KPIs and evaluate spend effectiveness. Collaborate with field marketing so local programs are measured and optimized alongside national efforts
Revenue Intelligence and Market Context: Build competitive benchmarking into the performance rhythm: share of voice, positioning, channel effectiveness. Integrate external signals (industry shifts, platform changes, economic conditions) into strategic recommendations. Support executive presentations and board materials with narratives linking marketing investment to growth. Identify emerging channels, technologies, and tactics worth testing based on performance potential
Team Enablement: Coach team members on shifting from activity reporting to outcome-based accountability. Develop templates, dashboards, and playbooks that raise the performance maturity of the marketing organization. Establish and document testing frameworks (A/B, multivariate, holdout) as standard operating procedure