Performance Marketing Specialist

Long Home Products • Savage, MD

1d

About The Position

The Performance Marketing Specialist is responsible for scaling paid search performance by managing and optimizing high-intent campaigns that drive qualified leads and revenue. This role owns the full paid search lifecycle, including campaign creation, bidding strategy, landing page development, and ongoing optimization.

Requirements

• 2–5+ years of hands-on paid search experience in a fast pass work environment
• Proven experience managing budgets with accountability to performance goals
• Strong understanding of bidding strategies, auction dynamics, and Quality Score drivers
• Experience building or optimizing landing pages (CMS, landing page builders, or custom builds)
• Strong analytical skills with the ability to turn data into action
• Experience with Google Analytics, conversion tracking, and tag management
• Comfortable working in fast-paced, performance-driven environments

Responsibilities

• Build, launch, and manage paid search campaigns across platforms such as Google Ads and Microsoft Ads
• Develop and execute bidding strategies (manual, automated, portfolio strategies) aligned to CPL, and ILC
• Conduct keyword research, match-type strategy, and search intent mapping
• Structure campaigns for scale, efficiency, and clean data attribution
• Continuously optimize campaigns to improve conversion rate, cost per lead, and lead quality
• Analyze performance data daily and make proactive adjustments to bids, budgets, keywords, ads, and audiences
• Identify waste, eliminate inefficiencies, and reallocate spend toward top-performing segments
• A/B test ad copy, extensions, and offers to improve CTR
• Build landing pages that support paid search campaigns
• Ensure message match between ads, keywords, and landing page content
• Optimize landing pages for conversion rate, load speed, and mobile performance
• Test layouts, forms, headlines, and CTAs
• Track and report on KPIs including CPL, CVR, CPA and ILC
• Translate performance data into clear insights and recommendations
• Provide regular reporting on wins, challenges, and opportunities for scale

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed