Performance Marketing Specialist (Paid Media)

SMB Team•Philadelphia, PA

2d•$105,000 - $110,000•Remote

About The Position

The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide, and we are looking for an experienced Performance Marketing Manager (Paid Media) to join our team! As our Performance Marketing Manager, you will serve as the strategic architect and primary engine for our B2B paid acquisition efforts. You won't just manage campaigns; you will own the end-to-end lifecycle of our media investment across Meta, LinkedIn, Google, and YouTube. From strategy and creative to "in-platform" expertise and optimization of budget, you will drive the performance of our paid media. Your objective is to drive measurable lead generation and revenue that meet or exceed our financial targets.

Requirements

5+ years of experience in paid media buying with a proven track record of managing budgets at or exceeding $300k/month.
Multi-Platform Mastery: Must have current expertise in Meta, LinkedIn, Google PPC, and YouTube ads.
Deep Understanding of Attribution & Tracking: Deep knowledge of platform analytics (e.g., Google Ads Manager) and experience with 3rd party data tools (such as Hyros, Triple Whale, or Northbeam) is preferred to ensure data accuracy.
CRM Proficiency: Experience utilizing CRMs such as HubSpot or Salesforce.
Financial Literacy: Ability to manage complex budgets, forecast results, and understand the relationship between CAC, LTV, and Payback Periods.
Creative Strategist Mindset: Able to bridge the gap between data and design by providing clear, actionable feedback to creative teams.
Detail-Oriented Execution: Ability to ensure flawless campaign setups with no errors in links, budgets, or targeting.
Technical Proficiency: Ability to navigate platform backends and Ad Managers with speed and accuracy.

Responsibilities

Strategic Budget Allocation: Manage and pace a substantial annual media budget (est. $3M+), autonomously reallocating spend between campaigns, ads and channels/platforms to grow marginal efficiency and increase pipeline performance.
Holistic Strategy & Forecasting: Develop quarterly media plans that align with company KPI targets and allocate budget to hit or exceed established KPIs.
High-Velocity Optimization: Execute daily optimizations, working with the larger Marketing team on the offer, creative, messaging, and landing pages to optimize results.
Campaign Implementation & Trafficking: Take full ownership of the accuracy of campaign setup, audience segmentation, budget allocation, copy/creative assets, and ad-to-landing-page routing across all platforms.
Drive the Creative Feedback Loop: Analyze why ads succeed or fail and submit data-backed requests to the creative team for the development of new, higher-performing assets.
Manage Tracking and Attribution: Own the "Source of Truth" for data; utilize third-party tools to validate platform metrics and ensure we are optimizing for revenue and return.
Conduct Audience and Creative Testing: Continuously find new pockets of scale while maintaining CPA targets.
Executive Reporting: Report weekly to leadership not just on "stats," but on business impact—translating ad performance into revenue projections and strategic recommendations.

Benefits

BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
EDUCATION – Team member education and learning budget on courses, events and books.
FUN – Company activities, outings, and retreats.
INVESTMENTS – 401(k) with a 3% Match.
WORK STYLE – WFH or come to the office. The choice is yours!

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