Performance Marketing Manager

Fetch

93d • $115,000 - $125,000

About The Position

We’re looking for a Performance Marketing Manager to join our team, reporting to the Associate Director of Performance Marketing. In this role, you’ll drive paid user acquisition across platforms like Meta, Google UAC, TikTok, and Apple Search Ads, while owning ASO strategies to maximize app growth. You’ll manage budgets, analyze performance metrics, and collaborate with creative, analytics, and product partners to refine campaigns and improve user acquisition funnels. This is a high-impact role for someone who thrives in a fast-paced environment and brings both analytical rigor and creative problem-solving. You’ll have the opportunity to lead with innovation while leveraging AI and automation to scale marketing efforts and directly shape the growth of our mobile app. This is a full-time role that can be held from one of our US offices or remotely in the United States.

Requirements

• 4+ years of experience in performance marketing, ideally with a focus on mobile app growth.
• Proven track record managing paid acquisition campaigns with measurable results.
• Experience managing and optimizing large-scale budgets.
• Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, TikTok, ASA, DSPs).
• Experience with ASO best practices and tools (e.g., AppTweak, Sensor Tower, Mobile Action).
• Analytical mindset with proficiency in data-driven decision-making; comfortable with Excel/Sheets, BI tools, and MMPs (AppsFlyer, Adjust, Branch).
• Skilled at adapting with agility and maintaining momentum in dynamic, fast-paced settings.
• Excellent project management and cross-functional collaboration skills.
• Creative thinker who can partner with design and content teams to produce compelling ad creatives.

Nice To Haves

• Experience with rewards-driven apps.
• Familiarity with SQL or deeper analytics skills.
• Experience running multi-cultural ad campaigns, tailoring messaging and creatives for diverse audiences.

Responsibilities

• Plan, launch, and optimize paid user acquisition campaigns across platforms such as Meta, Google UAC, TikTok, Apple Search Ads, and other relevant networks.
• Monitor performance metrics (CPI, ROAS, LTV, retention) and optimize campaigns to meet growth targets.
• Collaborate with creative teams to develop ad concepts, test new formats, and refine messaging.
• Own ASO strategy including keyword optimization, creative testing, and conversion rate optimization on the App Store and Google Play.
• Run A/B tests across ad creatives, landing pages, and app store assets to continuously improve performance.
• Manage budgets and forecasting, ensuring efficient allocation of spend.
• Partner with analytics and product teams to understand user behavior, attribution, and cohort performance.
• Lead with AI to automate work streams and drive innovations that enhance marketing effectiveness and operational efficiency.

Benefits

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees