Performance Marketing Manager

Solace

75d

About The Position

We’re looking for a Performance Marketer who can turn brand awareness into measurable growth. This role will own the strategy, execution oversight, and performance measurement of our top-of-funnel channels — including CTV, direct mail, podcast, influencer, TV, OOH, and radio. You’ll partner closely with our external media agency to drive efficiency, accountability, and creative alignment — ensuring every dollar spent delivers actionable learning and downstream impact. You’ll also collaborate with Integrated Marketing to ensure each campaign connects back to Solace’s broader brand and growth goals. This is a great fit for someone who loves big-picture storytelling but measures success in data, lift, and ROI.

Requirements

• 5–7+ years in performance or growth marketing, with deep experience in paid media strategy and measurement across traditional and digital channels.
• Proven ability to manage external agencies and hold them accountable for ROI.
• Experience developing cross-channel measurement plans and understanding how TOFU impacts lower-funnel performance.
• Proficiency in tracking and attribution (UTMs, GA4, call tracking, pixel deployment).
• Strong analytical and storytelling skills — able to interpret data and translate it into actionable insights.
• Excellent project management and cross-functional collaboration skills.

Nice To Haves

• Experience with healthcare, compliance-sensitive industries, or multichannel attribution modeling.

Responsibilities

• Own TOFU media channels (CTV, podcast, influencer, radio, OOH, direct mail) — driving planning, execution, and optimization with agency partners.
• Hold the agency accountable for performance — from pacing and placement quality to creative testing and audience insights.
• Work with internal teams to brief creative in context: audience, intent, funnel position, and key messaging.
• Coordinate timing, specs, and deliverables across multiple integrated campaigns.
• Develop clear measurement frameworks for each channel — defining what success looks like and how it’s measured.
• Ensure all tracking mechanisms (UTMs, pixels, call tracking, landing pages) are properly implemented and QA’d.
• Partner with Performance Lead and analytics to connect TOFU performance to mid- and lower-funnel outcomes (traffic quality, lead conversion, CAC impact).
• Manage reporting cadence and dashboards for internal and executive stakeholders.
• Serve as the primary point of contact in partnership with Performance Lead for agency partners across traditional and emerging media channels.
• Review plans, negotiate optimizations, and ensure alignment with budget and business goals.
• Evaluate new partners and platforms that can drive reach and efficiency.
• Work with Integrated Marketing and Creative teams to inform creative briefs with the right media context (audience, channel intent, technical specs).
• Collaborate with data, legal, and compliance partners to ensure tracking and attribution meet internal standards.

What This Job Offers