Performance Marketing Manager (13-month 1099 Contractor)
About The Position
We’re looking for a contract Performance Marketing Media Buyer to own performance marketing for one of our core apps. You’ll partner closely with the Director of Growth to test new channels, develop a world-class creative testing program, and drive efficient user growth through rigorous experimentation. The ideal individual thrives at the intersection of data, creative, and growth, and brings experience in performance-driven environments like mobile apps, gaming, or consumer subscriptions. This is a 13-month fixed-term parental leave cover where you’ll step into a high-impact position, owning the execution of app install performance marketing campaigns. This is a fully remote contract position, open to individuals based anywhere in North or South America.
Requirements
- 2+ years of performance marketing experience in AppLovin or Meta for US-based audiences
- Experience with hands-on-keyboard management of direct-response campaigns
- Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
- Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
- Strong attention to detail and project management skills
- A true builder’s mindset: proactive, resourceful, and comfortable navigating ambiguity
Nice To Haves
- Background in running performance marketing campaigns for a subscription app
- Passion for education, mental fitness, and making learning delightful
Responsibilities
- Build, optimize, and maintain performance marketing campaigns on Paid Social and/or DSP channels
- Drive efficient new user acquisition to one of our flagship apps
- Present weekly performance trends and campaign optimization recommendations
- Ideate and execute A/B tests to continuously improve campaign performance
- Write weekly creative briefs
- Monitoring and updating project trackers for media buying projects and creative testing
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
