Performance Marketing Manager

LangChain • New York, NY

2d • $150 - $195

About The Position

We’re looking for a Performance Marketing Manager to own and scale paid digital programs across Paid search, Display and Paid Social. This is a high-impact, execution-heavy role where you’ll drive daily optimization across campaign performance, audience strategy, creative testing, landing page conversion, and pipeline efficiency.
You’ll be responsible for building and managing paid acquisition programs that generate qualified pipeline across key segments, with a strong focus on campaign execution, reporting, experimentation, and continuous improvement. You thrive in ambiguity, move fast, and know how to turn performance data into clear action.

Requirements

• Experience: 4–6+ years in performance marketing, paid acquisition, growth marketing, or similar digital demand generation roles.
• Channel expertise: Deep hands-on experience managing and optimizing Paid search, Display and Paid Social programs with meaningful budgets and pipeline accountability.
• Analytical mindset: You are comfortable working in the data, spotting trends quickly, and turning performance insights into a clear optimization plan.
• Strong execution: You’ve built and managed campaigns end-to-end, from strategy and setup to reporting and iteration. You don’t wait for someone else to drive the work.
• Testing fluency: You know how to build a testing roadmap, evaluate results thoughtfully, and avoid making decisions off weak signals.
• Audience and funnel understanding: You understand how messaging, targeting, and offers should evolve across different funnel stages and buyer types.
• Cross-functional collaboration: You work well with creative, content, and ops, stakeholders and know how to align around performance goals.
• Platform fluency: Hands-on experience with ad platforms, analytics tools, and attribution/reporting systems such as Google Ads, X, Meta, LinkedIn Campaign Manager, Google Analytics, Salesforce, HubSpot, Looker, or similar.
• Comfort with ambiguity: You can create structure, prioritize quickly, and operate effectively without a fully built playbook.

Responsibilities

• Own day-to-day strategy and execution for Paid Search, Display and Paid Social. campaigns across prospecting, retargeting, and conversion-focused programs.
• Build, launch, and optimize campaigns aligned to business goals across product lines, audiences, funnel stages, and regions.
• Manage campaign structure, keyword strategy, audience targeting, bidding, budget pacing, ad variations, exclusions, and landing page alignment.
• Continuously monitor performance and make daily optimization decisions to improve efficiency and lead quality.
• Develop audience strategies using firmographic, behavioral, account-based, and intent signals to reach the right buyers at the right stage.
• Partner closely with sales and marketing to align paid programs to target accounts, priority segments, and pipeline goals.
• Help shape full-funnel paid strategies across top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion.
• Identify gaps in the buyer journey and recommend new campaigns, audience approaches, and retargeting strategies to improve conversion rates.
• Own the testing roadmap across ad copy, creative, offers, audience segmentation, bidding strategies, and landing pages.
• Run structured experiments and use results to inform future investment decisions.
• Work with design, content, and web teams to brief and improve creative assets and landing page experiences.
• Bring a strong point of view on what to test next and how to scale what’s working.
• Own reporting across paid channels, including spend, CTR, CPC, conversion rates, cost per lead, cost per SQL, pipeline, and revenue influence.
• Analyze performance by campaign, audience, segment, geography, and funnel stage to identify optimization opportunities.
• Build regular reporting cadences and clearly communicate insights, risks, and recommendations to stakeholders.
• Partner with Marketing Ops and Demand Gen leadership to improve attribution, conversion tracking, and measurement quality over time.
• Partner with content, product marketing, lifecycle, and field marketing, to ensure paid programs support broader go-to-market priorities.
• Translate launches, events, customer proof points, and core messaging into effective paid campaign strategies.
• Bring a performance lens to cross-functional campaigns and proactively identify ways paid can amplify broader marketing efforts.

Benefits

• We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks.
• Benefits include things like medical, dental, and vision coverage, flexible vacation, a 401(k) plan, and life insurance.
• Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed