Performance Marketing Manager

Jenson USA • Riverside, CA

95d • $70,000 - $110,000

About The Position

At Jenson USA, we’re passionate about bikes, the outdoors, and the people who love both. Based in Riverside, we’re a leading retailer of all things cycling — from mountain and road to e-bikes — plus a growing selection of camp and hike gear. Our corporate office and warehouse is one of a kind in the region, and many of our team members are riders and adventurers themselves. While outdoor enthusiasm isn’t a job requirement, don’t be surprised if you end up joining a trail ride or swapping campfire stories with your coworkers. We offer a flexible, welcoming environment filled with down-to-earth people who care about what they do. We’re looking for a Performance Marketing Manager to lead our in-house media team and drive profitable growth across paid and organic channels. This role reports to the VP of Marketing and will work cross-functionally with Merchandising, IT, Operations, and Creative.

Requirements

• 5+ years of experience in digital marketing and marketing analytics, preferably in specialty eCommerce or omnichannel retail.
• Financially savvy, with expertise in marketing KPIs, attribution modeling, and customer behavior analysis.
• A collaborative leader who thrives in a growing, enthusiast-driven organization and has a track record of delivering results in fast-paced environments.
• Excellent written and verbal communication skills; ability to influence stakeholders across teams.
• Strong business and data analysis skills, with advanced proficiency in Excel, PowerPoint, and reporting tools.
• Self-starter who thrives on solving complex problems and finding actionable insights.

Responsibilities

• Lead strategy and execution for all digital media channels: paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom brand activations.
• Drive customer acquisition, retention, and lifetime value while managing strict budget discipline and optimizing return on ad spend.
• Partner closely with CRM, Brand Marketing, Merchandising, Creative, eCommerce, and our Gear Advisor team to connect digital marketing with the real voices of our customers.
• Build and maintain relationships with platform partners (Google/YouTube, Meta, TikTok, Pinterest, etc.) to maximize innovation and performance.
• Oversee reporting and analytics, providing visibility into traffic, conversion, CAC, LTV, and channel-level profitability.
• Champion data-driven experimentation while staying true to Jenson’s core values of setting the pace and being honest and open.
• Align a performance marketing roadmap with broader eCommerce campaigns, key merchandising initiatives, and customer needs.
• Evaluate and manage digital marketing partners, agencies, and vendors to ensure effectiveness and ROI.
• Lead and mentor a team of media specialists, providing clear, measurable goals and opportunities for growth.

Benefits

• Medical Insurance: 100% paid employee only HMO coverage, no cost to you.
• Time Off: 15 days (3 weeks) of Paid Time Off, 7 Paid Holidays and an extra day off to ride (Bike Day) awarded each year on your work anniversary.
• Employee Purchase Program: Access to purchase our full inventory at cost + 3.5%.
• Retirement Plan: 401(k) Plan with 4% matching.
• Additional Insurance: Dental, vision, and supplemental insurance options.
• Flexible Spending Accounts.
• Professional Growth & Development Opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level