Performance Marketing Manager

APCO • Washington, DC

96d • $90,000 - $120,000

About The Position

APCO is seeking an experienced Digital Performance Marketing Manager with 5+ years of full-funnel, digital, performance marketing experience—specifically with paid search, programmatic, and/or paid social channel expertise. This individual will help manage the planning, execution, optimization, and reporting of a multi-channel performance marketing campaign, where lowering ROI year over year is the goal. This individual will be responsible for end-to-end campaign management, performance analytics, and ongoing innovation in digital media strategies to drive measurable business outcomes.

Requirements

• At least 5+ years of hands-on experience in digital performance marketing, with a focus on paid search, programmatic, and/or paid social.
• Proven expertise in full-funnel campaign management, including strategy, activation, trafficking, optimization, and reporting.
• Strong familiarity with the digital advertising technology landscape—DSPs, ad servers, tracking/tagging, analytics, and attribution platforms.
• Demonstrable success in A/B testing, conversion optimization, and data-driven decision making.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing agency/client/vendor relationships and cross-functional teams.
• Advanced proficiency with media buying and analytics tools (e.g., DV360, Google Ads, Meta, Power BI, Salesforce, Snowflake, Google Tag Manager, etc.).
• Bachelor’s degree or equivalent in marketing, business, analytics, or a related field.

Nice To Haves

• Agency experience and/or experience in regulated industries (e.g., healthcare, insurance).
• Experience with offline media channels a plus.
• Familiarity with compliance and privacy best practices in digital media.

Responsibilities

• Help manage the strategic planning, setup, activation, and ongoing optimization of digital media campaigns across either paid search (e.g., Google Ads), programmatic DSPs (e.g., DV360), and/or paid social platforms (e.g., Meta, LinkedIn, Tik Tok).
• Translate business and campaign objectives into actionable, data-driven media strategies that span the full marketing funnel, from awareness to conversion and retention.
• Help oversee cross-channel media planning, including direct site buys, digital display, online video, streaming audio, and out-of-home digital when applicable.
• Monitor and optimize campaign performance daily, using industry best practices for conversion tracking, A/B testing, and agile in-flight adjustments.
• Own monthly and real-time reporting dashboards using platforms such as Power BI, Meta, Google, AWS, and Snowflake, ensuring all data sources are accurately connected and tracked.
• Deliver monthly reporting and actionable insights to stakeholders, highlighting optimizations, learnings, and recommendations for new channels or beta opportunities.
• Own trafficking, tagging, and QA of all campaigns (e.g., Claravine string application), ensuring correct implementation and data integrity across all managed platforms.
• Ensure ad accounts and pixels are correctly set up, working closely with analytics and tech partners to ensure robust, end-to-end event and conversion tracking.
• Manage relationships with ad tech vendors and external partners as needed, coordinating campaign execution and troubleshooting issues.
• Design and manage A/B and multivariate tests, documenting methodologies and outcomes in a clear, shareable matrix.
• Regularly recommend and evaluate new platforms, channels, and beta tests to drive continuous improvement in campaign performance.
• Act as a subject matter expert on digital performance marketing, providing counsel and training to internal teams and stakeholders, as necessary.
• Maintain shared campaign documentation and assets, ensuring timely and accurate communication across teams.
• Participate in regular meetings with management, analytics, creative, and vendor teams to align on goals, timelines, and issue resolution.

Benefits

• The US base salary for this position ranges from $90,000/year to $120,000/year.
• APCO targets an employee's pay within this range to be based on several factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, internal equity and/or geographic location.

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees