Performance Marketing Manager - ABM

PitchBook Data • Seattle, WA

79d • $85,000 - $110,000

About The Position

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our sales and customer success departments to grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications. As the ABM Digital Manager, you’ll play a pivotal role within the Performance Marketing team to strategize and execute Account Based Marketing for PitchBook’s sales pipeline focused on high value accounts. This role develops and executes high-performing, best in class B2B paid media campaigns that fully align to our business’s overall go to market strategy. Reporting to the Group Manager, Performance Marketing, the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You will be responsible for accelerating business growth by building personalized marketing campaigns in partnership with cross-functional teams in Sales, Customer Success, Marketing Operations, and Creative.

Requirements

• Bachelor’s degree
• 4+ years of digital marketing experience, paid media, demand generation, or ABM
• Hands-on expertise with key media platforms including LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g. Salesforce, Marketo)
• Strong analytical skills with a data-driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations
• Proven project management skills with ability to own initiatives from strategy through execution, balancing short term needs with long-term goals
• Comfort managing vendor relationships and coordinating external partners to achieve program goals
• Eagerness to innovate, test new strategies, and continuously improve performance with a growth mindset
• Desire and ability to be a team player in a collaborative, entrepreneurial, and dynamic environment

Responsibilities

• Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals
• Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)
• Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements
• Partner closely with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accounts
• Maintain and refine account and contact databases to ensure precise targeting across campaigns; collaborate with Operations to support data hygiene and reporting
• Manage external vendors and partners to deliver campaign components on time and on budget
• Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes
• Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities
• Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Benefits

• Comprehensive health benefits
• Additional medical wellness incentives
• STD, LTD, AD&D, and life insurance
• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend
• Robust training programs on industry and soft skills
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days
• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program
• Quarterly team building events
• 401k match
• Shared ownership employee stock program
• Monthly transportation stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees