Performance Marketing Lead, Senior Vice President

Citi•New York, NY

About The Position

Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval. Lead strategic media planning, investment, and optimizations to ensure spend is deployed where it drives the most incremental customers Define and operationalize shared signals (such as intent, eligibility, propensity, creative engagement) to inform partner strategy across all channels Connect channel-level digital metrics and measurement methodologies to a unified view of acquisition performance. Own a structured, cross-channel testing roadmap that prioritizes experiments based on growth impact, systematically validates what drives incremental customer acquisitions and scales proven learnings across channels Orchestrate alignment among channel teams and cross-functional stakeholders on high-impact media initiatives, while also cultivating and managing strategic relationships with external agencies, vendors, and platform partners to ensure effective strategic execution across the connected consumer journey. Champion innovation and thought leadership by actively tracking industry trends, evaluating emerging technologies, and integrating best practices in paid media to continuously enhance strategic approaches and campaign performance for future-proofed consumer engagement. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers. Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value. Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns. Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale. Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.

Requirements

10+ years of experience in media, branding and advertising including managing teams
Deep cross-channel performance expertise
Proven hands-on understanding of Paid Search, SEO, Paid Social, Programmatic Video/Display and Affiliate marketing, and how these channels interact across the consumer journey
Ability to design frameworks that connect data, platforms and partners, using shared signals to optimize holistically rather than channel-by-channel
Align teams, challenge entrenched norms and drive operating model change
Relentless focus on acquiring the right customers at scale, balancing volume, efficiency and quality with a customer first growth mindset
Passionate about advertising and marketing and curious about new developments in the industry
Bachelor's/University degree

Nice To Haves

Master's degree preferred

Responsibilities

Short- to medium-term planning of actions and resources
Full management responsibility of a team or multiple teams
Lead strategic media planning, investment, and optimizations
Define and operationalize shared signals to inform partner strategy across all channels
Connect channel-level digital metrics and measurement methodologies to a unified view of acquisition performance
Own a structured, cross-channel testing roadmap
Orchestrate alignment among channel teams and cross-functional stakeholders
Cultivate and manage strategic relationships with external agencies, vendors, and platform partners
Champion innovation and thought leadership
Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
Manage legal and product review process for all media creative
Effectively partner with internal business teams to manage expectations
Partner with and leverage research team to understand consumer insights
Manage day-to-day relationship with our agencies
Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative