Performance Marketing & Copy Coordinator Job Description
About The Position
The Performance Marketing & Copy Coordinator is a highly versatile, execution-minded team member who sits at the intersection of performance marketing, creative execution, and operational excellence. This role owns the day-to-day orchestration of paid media, and messaging, turning strategy into action and insights into impact. From managing and optimizing Google and Meta ad campaigns, to crafting compelling copy, this role ensures that marketing efforts are not only launched efficiently but perform measurably. The Performance Marketing & Copy Coordinator thrives in a fast-moving environment, brings structure to complexity, and balances analytical rigor with creative intuition. This is a hands-on role for someone who can zoom out to see the big picture while confidently diving into the details to get work across the finish line.
Requirements
- Proficiency in CRM platforms (e.g.HubSpot, Klaviyo, etc) and marketing automation tools
- Hands-on experience managing Google Ads and Meta as part of an integrated marketing strategy
- Strong analytical skills, with experience working with tools like Google Analytics, Power BI, or similar platforms
- Demonstrated ability to manage multiple projects and meet tight deadlines in a fast-paced environment
- Customer segmentation and behavioral targeting
- Data-driven decision-making and reporting
- Cross-functional collaboration
- Strong written and verbal communication skills
- Creative problem-solving
- Strong project management skills
- Ability to work in a fast-paced environment and adapt to changes in technology and market conditions
- Bachelor’s degree in Marketing, Business, or a related field
- 3+ years of experience in marketing operations roles
Nice To Haves
- RV Marketing Experience a plus+++
Responsibilities
- Plan, execute, and optimize paid media campaigns across various digital platforms (e.g. Google, Meta)
- Own day-to-day performance monitoring, budget pacing, testing, and optimization
- Analyze campaign performance and translate data into actionable insights and recommendations
- Develop and test ad variations, audiences, and funnel strategies to improve CAC, CTR, and ROAS
- Collaborate with leadership on paid media strategy and growth initiatives
- Write clear, compelling, and conversion-focused copy for paid ads, landing pages, emails, social channels, and campaign assets
- Adapt brand voice across channels while maintaining consistency and clarity
- Collaborate with creative team to refine headlines, CTAs, and value propositions
- Partner with creative team to support creative direction and execution
- Provide feedback on creative concepts based on channel best practices and learnings
- Jump in where needed; this role flexes based on priorities.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
