Performance Marketing and Operations Intern

Macmillan•New York, NY

7d•$17•Hybrid

About The Position

Macmillan Learning is a privately-held, family-owned education publishing and services company and because of that we’re able to focus on what’s most important—helping students of all abilities and backgrounds learn and succeed. Education creates opportunities for students, helps develop lifelong skills, and enhances our society. At Macmillan Learning, we recognize the important role that educational content and technology play in supporting that. All that we do—from the pioneering products and learning materials we create for high school and college students, to the authors and creators we sign —is in service of ensuring that students of all abilities and backgrounds engage, learn and succeed. Our mission is to inspire what’s possible for every learner. We envision a world in which every learner succeeds. Through our content, tools, and services, we aim to make that a reality. Intern with us Summer 2026, so you can Achieve More. What will you be doing and learning? Support website and content management by assisting with product load for the website, managing web content, and assisting with tasks related to the Content Hub. Assist in AI tool management by supporting the training, testing, and maintenance of custom Gems. Analyze user behavior and web analytics by using tools like Amplitude and HotJar to gather insights, including analyzing Amplitude charts/dashboards and HotJar recordings/heatmaps. Support marketing campaigns and project workflows by shadowing Digital Marketing Specialists (DMS) and Performance Marketers on Marketing Tracks, assisting with campaign execution, building new workflows, and adding tactics into Asana. Assist with operational tasks such as Salesforce event logging and data management, editorial email builds in Jeto/Marketo, and Youtube content review and archive. What You’ll Gain Exposure to digital marketing and marketing operations. Opportunity to work with industry professionals and grow your network. A chance to contribute to meaningful business growth initiatives.

Requirements

You must be enrolled in a degreed program (i.e. Bachelor’s, Master’s, etc)
We will accept applicants graduating from their degree in Spring 2026.
Recent graduates within the last 6 months will be considered
Strong analytical skills and familiarity with data-driven decision-making.
Basic understanding of digital marketing, market research, or web operations.
Excellent communication and organizational skills.
Eagerness to learn and thrive in a fast-paced environments

Nice To Haves

Experience with web content management systems and analytics tools like Amplitude or Google Analytics, or marketing automation platforms such as Marketo or Hubspot is a plus.
Technical skills such as HTML and CSS are a plus.

Responsibilities

Support website and content management by assisting with product load for the website, managing web content, and assisting with tasks related to the Content Hub.
Assist in AI tool management by supporting the training, testing, and maintenance of custom Gems.
Analyze user behavior and web analytics by using tools like Amplitude and HotJar to gather insights, including analyzing Amplitude charts/dashboards and HotJar recordings/heatmaps.
Support marketing campaigns and project workflows by shadowing Digital Marketing Specialists (DMS) and Performance Marketers on Marketing Tracks, assisting with campaign execution, building new workflows, and adding tactics into Asana.
Assist with operational tasks such as Salesforce event logging and data management, editorial email builds in Jeto/Marketo, and Youtube content review and archive.