Performance Marketing & Ad Operations Specialist
About The Position
As the Performance Marketing and Ad Operations Specialist, you will be essential to scaling our customer acquisition efforts. In this role, you will ensure the flawless and efficient launch of high-impact paid social campaigns across platforms like Meta, Pinterest, and TikTok. You will provide key operational support for our digital spend, continuously seeking opportunities to automate processes and maximize campaign efficiency to achieve our ambitious customer acquisition goals. You will help to manage the technical pipeline of our performance marketing initiatives, contributing directly to the growth and successful scaling of our sophisticated e-commerce business.
Requirements
- 2-3 years of experience in digital marketing, specifically focused on paid media and ad operations
- Hands-on experience with paid social platforms (Meta Ads Manager required; Pinterest and TikTok a plus)
- Demonstrated ability to manage campaign builds with high attention to detail and a low error rate
- Proven organizational skills, particularly in managing creative assets, ad copy, and partner communications
- Proficiency in Excel/Google Sheets for data manipulation, analysis, and reporting
- Excellent written and verbal communication skills for external partner correspondence
Nice To Haves
- Experience working with an affiliate platform (e.g., Impact, Rakuten, ShopMy).
- Familiarity with marketing technologies such as Hunch, Segment, and similar tools.
Responsibilities
- Campaign Execution: Meticulously build and launch campaigns, ad sets, and individual ads across key paid social channels, including Meta (Facebook/Instagram), Pinterest, and TikTok
- Asset Management: Gather, organize, and prepare all necessary creative assets and landing page URLs for campaign launches
- Copywriting & QA: Create briefs, draft channel-specific ad copy and maintain updated evergreen copy documents. Conduct thorough Quality Assurance (QA) of all new builds before publishing
- Technology Utilization: Utilize platforms like technologies to facilitate the creation, iteration, and testing of dynamic product ads (DPAs)
- Performance Monitoring: Monitor and optimize to ensure campaigns are running as intended and budgets are pacing correctly
- Pacing: Track daily, weekly, and monthly budget pacing across paid channels, flagging any potential over or under-spend issues
- Reporting: Maintain and update weekly/monthly reporting templates and dashboards with the latest performance metrics and provide concise summaries of performance trends, key takeaways, and potential action items for the marketing team
Benefits
- Employee Stock Purchase Plan
- 401K with Company Match
- Medical, Dental & Vision Insurance
- Paid Parental Leave
- 9 Paid Company Holidays
- Flexible Time Off (With Manager Approval)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
