PDL Marketing Course Developer and Instructor

University of Minnesota•Minneapolis, MN

32d•$5,400 - $2,713•Remote

About The Position

PDL Marketing Course Developer and Instructor The Adjunct Teaching Specialist is a temporary (per course), part-time, non-tenured position for our Professional Development and Lifelong Learning Programs. The Marketing Certificate Course Developer will be responsible for developing and teaching one or more of the following course topics: â Marketing Analytics and Strategic Applications â Introduction to Digital Marketing Strategy and Planning â Social Media Marketing and Content Strategy â SEO and Analytics for Digital Marketing â Integrated Digital Marketing Campaigns The Adjunct Teaching Specialist will collaborate with an instructional designer and program manager to develop 6-week non-credit course(s) during the first approximately six months of the position. Course development typically takes 6 months, with the first course offering taking place shortly after development ends. After developing a course, the Adjunct Teaching Specialist will teach the course using the developed curriculum. The courses are fully online and use a blend of synchronous and asynchronous instructional methods. Live instruction is done through a weekly Zoom session. Asynchronous instruction is done through the university's learning management system, Canvas. Each course will last 6 weeks. During the instructional phase of this position, the Adjunct Teaching Specialist is expected to be engaged and available for a total of 11 weeks, including the 2 weeks prior to the course start date and 3 weeks after the course end date.

Requirements

Bachelor's degree
Four years of work experience related to the subject matter
A demonstrated commitment, knowledge, and skills to promoting an inclusive climate that is supportive of diverse perspectives in a professional setting.
Deep knowledge of the course subject matter
Ability to explain concepts in ways that help others learn
Ability to provide feedback that both encourages and helps learners develop knowledge, skills, and abilities.
Strong verbal and written communication skills

Nice To Haves

Masters degree and at least six or more years of work experience related to the subject matter
Experience teaching adult learners in both live and asynchronous contexts
Experience developing and/or teaching topics related to the subject matter
Ability to evaluate assessments (e.g. course projects) to determine if they demonstrate achievement of course learning outcomes.

Responsibilities

Create clear, succinct, and measurable outcomes for the course.
Identify, sequence, and structure the topics the course will address in each module.
Develop learning activities and course media that support the course learning outcomes.
Develop learning assessments that allow learners to demonstrate achievement of the learning outcomes.
Collaborate with an instructional designer, program manager, and other university staff throughout the course development process.
Follow the requirements for course development laid out in the course development handbook.
Record and post introduction video.
Send course introduction email.
Verify dates and contents of course site are correct. Make any needed updates and corrections.
Open the course and modules.
Prepare for weekly Zoom sessions following a structure provided by the pre- designed curriculum.
Facilitate weekly zoom sessions as scheduled by the department and following the expectations in the instructor handbook. .
Evaluate submitted work to determine if each learner has achieved the course learning objectives.
Provide feedback to learners to help them develop the knowledge, skills, and abilities needed to achieve the course learning outcomes.
Submit final grades.
Respond to learner questions about course content and logistics by email or other communication means within the learning management system.
Meet with learners by Zoom as needed and at mutually agreed upon times to provide assistance in understanding course content and activities.