Patient Marketing Manager- Immunology

AstraZeneca • Wilmington, DE

286d

About The Position

At AstraZeneca, we put patients first and we strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you're our kind of person. The Marketing Manager plays a meaningful role in crafting patient marketing plans to improve the value of AstraZeneca's portfolio and pipeline. Reporting to the Sr. Director for Immunology Marketing, the Patient Marketing Manager is responsible for leading key projects within the Immunology Patient Marketing Team; including digital media, CRM campaigns, patient education and community advocacy.

Requirements

• Bachelor's Degree required; preferably in Business, Marketing or in the sciences
• 3+ years of pharmaceutical marketing or related experience
• Strong communication skills and passion for helping patients
• Demonstrated ability to lead without authority
• Ability to manage complex projects and timelines
• Ability to gauge the feasibility, impact and risks of proposed programs
• Comfort operating in a highly regulated environment and industry

Nice To Haves

• Experience in Immunology or related specialty care products
• Advanced Degree in Business, Marketing, or Science
• Experience in Legal, Medical and Regulatory functions

Responsibilities

• Collaborate with the Patient Marketing Director to define and deliver against the brand's promotional plan and programs; ensuring alignment with brand strategy and customer insights
• Lead strategic execution of tactical plans within key channels; including core promotional campaign assets, Customer Relationship Management (CRM) and patient support programs
• Deliver promotional tactics and assets on time, on budget, with measurable business impact
• Develop critical metrics and track project performance against patient support programs, media campaigns and community engagements
• Partner with Business Insights and Market Research Team to define success metrics and analyze performance programs
• Improve collaboration with other functional areas within the business to increase impact and efficiency
• Lead the Medical, Legal and Regulatory review process to ensure timely, compliant and impactful marketing materials are delivered according to plan
• Manage partner agency relationships, workflow, and related expense budgets
• Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objectives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree