Patient Experience Marketing Lead

UCB • Raleigh, NC

3d • $124,000 - $162,800 • Hybrid

About The Position

The Rare Patient Experience Marketing Lead is a key contributor within the Rare Patient Services team. This role is responsible for elevating the patient experience by supporting them once a brand treatment choice has been made. This seasoned marketer will support existing brands and line extensions in the US Rare Disease Organization by leading the development of personalized patient engagement solutions to enable treatment initiation and support ongoing adherence

Requirements

• BS/BA degree required
• 4+ years in pharmaceutical/biotech marketing with a track record of meeting and exceeding target
• 2+ years in digital marketing with demonstrated impact on the patient journey

Nice To Haves

• MBA preferred
• Specialty brand marketing strongly preferred
• Prior experience working with key internal stakeholders including marketing, legal, market access, privacy, and compliance
• Prior experience working with Manufacturer-Sponsored Patient Support Programs
• Prior experience managing agencies of record to deliver tactical plans on time and on budget
• Strong “storytelling” capabilities; written and oral presentation skills
• Ability to manage multiple priorities with excellent organizational and problem-solving skills
• Influence across the internal matrix to drive change and gain stakeholder support

Responsibilities

• Leverage insights to build and execute strategy related to Rare Disease patient engagement, post brand choice, that drives value to the patient experience and UCB
• Identify and prioritize patient engagement touchpoints and support and improve on an integrated multichannel plan that engages patients throughout their on-brand treatment journey
• Drive CRM solutions across multiple channels and tactics; key areas of focus include Care Coordinator support, websites, text, and other channels.
• Develop patient materials to support patient engagement marketing initiatives and manage content through the review committee process
• Lead market research to develop insights to support patient engagement & optimize user experience
• Collaborate with the Operations and Engagement teams within the ONWARD PSP to ensure strategic alignment so that patients have a consistent and seamless experience throughout their journey
• Lead AOR and key 3rd party vendors and ensure KPIs are being delivered

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees