Parts & Accessories Marketing Lead

Yamaha Motor Corporation, USA

18d•Onsite

About The Position

Yamaha has an opportunity for a Parts and Accessories Marketing Specialist to join our Motorsports group in Marietta, GA. The P&A Marketing Specialist leads Parts & Accessories marketing initiatives, supporting new product launches, asset development, product messaging, licensing/apparel coordination, and eCommerce updates. This role works cross‑functionally and provides onsite support at select events to meet P&A and Yamalube business objectives. (Note: this position is onsite and relocation is not being offered at this time).

Requirements

Bachelor’s degree in Marketing or related field preferred
5+ years industry and marketing or communications experience
Able to think strategically, prioritize multiple projects simultaneously and demonstrate strong time management skills with limited supervision
Must be able to work well independently as well as within a team-based environment
Strong interpersonal skills
Excellent written and verbal communication/presentation skills
Proficient in MS Office applications (Word, Excel, PowerPoint, Outlook)

Nice To Haves

Powersports product familiarity and proper certifications and experience a plus
Collateral and Digital communication experience preferred

Responsibilities

Work with the Parts & Accessory team to create the marketing strategy that supports the business expansion strategy. Lias across the functional marketing experts to plan individual tactics to execute said strategy.
Accessory asset development for Catalogs, Flyers, Shopyamaha.com updates & Social Posts
Facilitate video asset projects and photography project needs - P&A videos, press functions
Work with unit groups to maximize parts and accessory exposure throughout marketing efforts
Work with the digital team on Build Your Own accessory configurators
Oversee Yamalube product support needs for Racing, Press Events
Provide Media Event support by showcasing priority accessories (working with the P&A Accessory Product Information Specialist to build and providing accessorized units at events)
Supervise accessory vendor needs, i.e. contracts, marketing copy, co-op support, samples
Attend/support appropriate industry trade/consumer events in support of marketing efforts
Support licensing and apparel as required
Ensure marketing strategy reflects national, regional, and local executions. Work across the sales team to ensure availability of tools and marketing materials to support focus areas including training.