Partner Marketing Specialist

Enhesa•Arlington, VA

3d•$70,000 - $75,000•Hybrid

About The Position

Who We Are: Enhesa is the leading provider of regulatory and sustainability intelligence worldwide. As a trusted partner, we empower the global business community with the insight to act today and prepare for tomorrow to create a more sustainable future - positively impacting our environment, our health, our safety, and our future. Navigating the fast-changing compliance and sustainability landscapes, we help them understand not just what they should do (first) but also how to do it. Both in their unique business and anywhere in the world. Now and in the future. Our Mission: Identify EHS requirements for the industry Provide EHS compliance tools to companies Advise companies in developing and implementing corporate EHS strategies Enhesa’s core clients include Fortune 500 multinational companies. For more information, visit www.enhesa.com As part of our highly dynamic team, we offer: A competitive salary package & benefits with a flexible home-working policy Work/life balance and a fast-paced and driven environment Accountability and pride for your projects

Requirements

3+ years of marketing experience with ideally 2+ years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor and market analysis)
Proven experience in partner or channel marketing
Strong understanding of marketing principles, including digital marketing, content marketing, and campaign management.
Proficient in productivity applications such as Microsoft Office, Monday.com, etc.
Comfortable using collaboration (SharePoint) and CRM tools (MS Dynamics)
Familiar with marketing automation tools (HubSpot preferably), and Google Analytics.
Power user of networking tools such as LinkedIn
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
Exceptional verbal and written communication skills with experience writing marketing content
Excellent people and networking skills to interact with staff, colleagues, cross-functional teams and third parties.
Team player!
Bachelor’s degree in business or marketing

Responsibilities

Act as the primary marketing point of contact for partners, addressing their needs and ensuring a positive and mutually beneficial partner experience.
Facilitate the coordination of all US-based events: logistics, materials ordering and preparation, and shipping.
Work cross-functionally with sales, product, and marketing to develop, plan, and launch joint marketing campaigns with partners that help create leads and drive brand awareness within Enhesa and partner organizations.
Foster strong relationships with partners through regular communication, meetings, and collaboration; Both at an individual partner level ( e.g. by taking part in their internal and external events ; or by communicating exciting news such as joint wins/offers/accelerators/new products ) And collectively e.g. by putting out relevant communications on new product releases.
Jointly with the alliances team, create and execute co-marketing initiatives, which may include webinars, events, podcasts, collateral, marketing content , and co-created campaigns .
Collaborate with partners to create compelling marketing materials and content, such as blog posts, whitepapers, case studies, and/or videos. Facilitate editing and approvals process throughout internal teams and partner POCs.
Expand Enhesa’s influence and visibility online and offline, leveraging our partner’s network to amplify Enhesa’s voice.
End to end planning and execution of quarterly external newsletters .
Conduct post - co - marketing initiative analysis , follow up and share with stakeholders: including leads follow up processes, publishing of content materials, writing internal facing articles of event feedback, etc.
Ensure that all marketing collateral is aligned with brand guidelines and effectively communicates the value of the partnership.
Partner market intelligence — be the expert on our joint target audience. Develop an understanding of our buying personas / DMU’s and related stakeholders at our partners and their customers.
Stay informed on competitive and partner landscape—become an expert how our competition and partners position themselves and how we can create differentiation and collaboration opportunities.
Monitor and analyze the effectiveness of partner marketing campaigns using key performance indicators (KPIs).
Understand and support our sales channels; Train them on the problems we solve for our buyers and users in conjunction with our partners; Develop internal tools and external collateral and teach them how and when to use it.