Partner Marketing Manager

Lyft•New York, NY

36d•$118,000 - $147,500•Hybrid

About The Position

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft is building out the Partner Marketing team to support and grow our consumer-facing partnerships, ultimately making every ride more rewarding. The Partner Marketing team works closely with cross-functional teams to determine the strategic direction and positioning of partnerships, spearhead partner go-to-market launches, and optimize existing partnerships. We're looking for a results-driven Partner Marketer II to lead marketing efforts for our growing portfolio of partners, which includes financial services/credit cards, food delivery, and travel rewards. In this role, you will be responsible for activating partnerships in support of business objectives including driving partnership awareness, acquiring new riders, and engaging/retaining existing riders.

Requirements

5-7+ years experience in marketing with 3+ years in consumer product or partnerships marketing
Experience in applying consumer insights to inform and optimize the customer experience
Analytical thinker and experience in data-driven marketing. Results-driven with the ability to analyze complex data to inform strategic decisions.
Strong interpersonal skills with the ability to collaborate, influence, manage expectations and work cross-functionally with internal and external stakeholders
Extremely strong written and verbal communication skills. Comfortable presenting and discussing work with executive leadership and large internal/external audiences.
Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems

Responsibilities

Create and execute comprehensive marketing strategies rooted in customer insights and in alignment with business needs
Leverage a deep understanding of our customers, partners, and competitive landscape to shape partner strategy with cross-functional counterparts - including Strategic Business Development, Product, Research, Design, and more
Monitor and analyze performance metrics, using insights to inform marketing approach, optimize initiatives, and measure the effectiveness of campaigns
Be the voice of the customer through deep understanding of Lyft's riders and our partners' customers
Tackle ambiguous problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
Act as a thought leader within the organization, providing strategic guidance on partnerships and marketing initiatives
Develop strong working relationships with the partner organization's marketers and team, ultimately aligning marketing plans

Benefits

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

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