Partner Marketing Manager

athenahealth

5d•$92,000 - $156,000

About The Position

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Partner Marketing Manager We are looking for a Partner Marketing Manager to join our Marketing division. In this role, the Partner Marketing Manager will play a critical role in driving awareness, adoption, and growth of athenahealth’s partner ecosystem. This individual will be responsible for developing and executing integrated marketing programs that promote partner solutions to the athenahealth client base, elevate the athenahealth Partner Marketplace, and strengthen engagement with our partner community. Reporting to the Director of Partner Marketing, the Partner Marketing Manager will work cross-functionally with internal teams as well as directly with partners to deliver impactful multi-channel campaigns.

Requirements

Bachelor’s degree in a relevant field
5+ years of B2B marketing experience, preferably in SaaS, healthcare IT, or platform ecosystems.
Strong campaign planning and execution skills across digital, content, and event channels.
Ability to influence and collaborate in a matrixed organization with multiple stakeholders.
Excellent written and verbal communication skills.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Data-driven mindset with experience measuring and optimizing marketing performance.
Proven experience in partner / ecosystem marketing or customer marketing.

Nice To Haves

Experience marketing to healthcare organizations or within health IT.
Familiarity with marketplace or platform-based business models.

Responsibilities

Develop and execute strategic multi-channel campaigns (email, in-product, webinars, content, events) that drive awareness and adoption of strategic partner solutions within the athenahealth client base.
Collaborate with Partner Management and Product Marketing to translate partner value propositions into compelling client-facing messaging.
Track performance and optimize programs based on engagement and adoption metrics.
Lead marketing initiatives that promote the athenahealth Partner Marketplace and overall ecosystem.
Support go-to-market strategies for new partner launches and key solution categories.
Support end-to-end marketing efforts at industry events—from pre-event promotion to onsite engagement and post-event follow-up—to drive new partner recruitment.
Support development of leadership programs (blogs, case studies, webinars, speaking opportunities) that highlight partner innovation and ecosystem value.
Create scalable marketing toolkits, playbooks, and assets to support partner promotion and co-marketing programs with strategic partners.
Develop and execute scalable communication plans to keep a large partner ecosystem apprised of program updates, changes, and opportunities.
Lead the partner communications plan for the launch of the user conference sponsorship prospectus, driving awareness and solicitation of sponsorship commitments across the partner ecosystem.
Manage end-to-end communications for sponsoring partners before, during, and after the event to ensure clarity on deliverables, timelines, and post-event follow-up.
Lead cross-functional collaboration with Marketing Operations to implement scalable lead tracking, reporting, and performance measurement for a growing partner ecosystem.
Work with Marketing Operations to standardize reporting and dashboards that provide visibility into partner program performance and ROI.