Partner Marketing Manager

Marvel Marketers

About The Position

This role as a Partner Marketing Manager will support reseller and OEM partner marketing efforts across North America. You will work closely with partners to plan and execute marketing initiatives, manage co-marketing budgets, and ensure ongoing performance optimization of campaigns. You will also be responsible for reviewing partner campaign creative and messaging to ensure alignment with brand guidelines and strategic positioning. This is an external-facing role that requires strong interpersonal, communication, organizational, and presentation skills, along with a collaborative and proactive mindset.

Requirements

  • Bachelor’s degree or equivalent practical experience
  • 5+ years of experience in technology or B2B enterprise marketing, preferably in partner or channel marketing
  • Experience developing and executing full-funnel marketing campaigns
  • Experience in copywriting and/or reviewing marketing creative and messaging

Nice To Haves

  • Experience in channel partner marketing or related go-to-market functions
  • Proven ability to build collaborative relationships across cross-functional teams, including business development, product management, and marketing
  • Experience designing end-to-end marketing strategies and integrated campaigns
  • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment

Responsibilities

  • Partner closely with reseller and OEM partners to develop and execute marketing campaigns, including monitoring performance and optimizing outcomes
  • Ensure partners are effectively utilizing co-marketing funds toward high-impact, ROI-driven activities
  • Review partner creative assets and messaging to ensure alignment with brand guidelines and approved messaging frameworks
  • Schedule and lead regular partner check-ins, including documenting meeting notes and tracking follow-up actions
  • Collaborate with internal stakeholders (e.g., product marketing, partner/account managers) to ensure key messaging, value propositions, and priorities are consistently communicated through partner activities
  • Manage and possess a deep understanding of the commercial product portfolio, including features, specifications, and relevant business use cases
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