Partner Marketing Manager

BILL•San Jose, CA

10d

About The Position

BILL is looking for an energetic and strategic Partner Marketing Manager who will own the end-to-end development of our partner program with associations and private equity firms, engaging their member organizations/portfolio companies through marketing campaigns to, through, and with them. You’ll be responsible for generating new business opportunities by fostering mutually beneficial collaborations.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
3–5 years of demand generation/marketing experience
B2B SaaS experience is a must
Strong relationship management and negotiation skills
Expertise in digital and co‑marketing tactics (email, content, webinars, events)
Proven ability to define, track, and drive against KPIs
Exceptional project management: able to manage multiple initiatives, deadlines, and stakeholders with precision
Excellent communication—written and verbal—with polished presentation and storytelling capability
Analytical mindset with a data‑driven approach to optimize program impact
Strategic mindset balanced with hands‑on executional skills
Adaptability and autonomy to thrive in a growing, dynamic environment

Nice To Haves

Experience in partner program management and co‑marketing roles is preferred
Experience working with associations, affinity groups, or membership organizations is a plus

Responsibilities

Define and launch a scalable partner program tailored to associations, their members and private equity firms and their portfolio companies.
Research and identify relevant associations and private equity firms whose member base aligns with BILL’s target market.
Create a structured program framework including tiering, benefits, incentives, and co‑marketing opportunities.
Co-develop and execute joint campaigns (e.g., email marketing, webinars, events, content syndication, co-branded content) with associations and private equity firms to their members and portfolio companies.
Use digital marketing channels (email, social, webinars, etc.) to drive engagement and leads.
Identify and qualify opportunities to sponsor the associations’ in-person member conferences.
Manage campaign logistics: planning, execution, timelines, budgets, and channels.
Partner with sales to develop strategies with associations and PE firms to drive acquisition.
Establish and nurture strong, long‑term relationships with association marketing leadership and private equity firms.
Serve as the main point of contact for association and private equity partners’ marketing teams, ensuring alignment, responsiveness, and ongoing engagement.
Define and monitor key metrics (e.g., leads generated, engagement rates, pipeline growth, ROI).
Analyze campaign and program performance; optimize strategies to maximize results.
Provide performance reports and insights to both internal stakeholders and partner associations.