Partner Marketing Manager, Just Walk Out as a Service

Amazon•Seattle, WA

About The Position

As part of the AWS Applied AI Solutions organization, we have a vision to provide business applications, leveraging Amazon’s unique experience and expertise, that are used by millions of companies worldwide to manage day-to-day operations. We will accomplish this by accelerating our customers’ businesses through delivery of intuitive and differentiated technology solutions that solve enduring business challenges. We blend vision with curiosity and Amazon’s real-world experience to build opinionated, turnkey solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use. Partner Marketing enhances partner expertise, capabilities, and visibility through bespoke marketing programs that foster growth for partners and Just Walk Out technology (JWO). As a Senior Partner Marketing Manager at JWO, you will play a crucial role in building our partner-led go-to-market strategy. Your primary focus will be on understanding partner needs, improving partner enablement, and driving the adoption of partner-centric solutions. You will own building marketing campaigns and programs that support our referral partner programs. You will develop self-serve assets and tools for partner enablement and qualify partner opportunities. You will collaborate closely with product and marketing teams to align strategies, develop comprehensive marketing plans, and implement partner-focused initiatives. The ideal candidate for this position is a strategic thinker with strong analytical skills, excellent communication abilities, and a proven track record in B2B marketing, preferably with tech industry experience. You will drive awareness of Just Walk Out and our partner program. You should possess strong relationship-building skills, thrive in ambiguity, and have experience establishing scaled marketing initiatives. With an entrepreneurial mindset and a passion for customers, you will be instrumental in driving growth and satisfaction with JWO partners, effectively communicating with stakeholders at all levels, and ultimately contributing to the success of both our partners and JWO.

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
Experience in partnership and product marketing

Nice To Haves

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience in B2B, high-tech products/services preferred

Responsibilities

Launch top of funnel partner acquisition and lead generation campaigns to drive referral programs.
Support late stage partner activity and communications for JWO store launches.
Develop easy to use collateral for both partners and end customers to efficiently explain the unique value of JWO, outline core requirements and launch processes, and share success stories and data.
Develop and execute multi-channel marketing plans and create supporting materials for partner enablement.
Develop and maintain a deep understanding of partner needs, continuously gathering and analyzing partner feedback.
Assess the current partner experience, identifying and prioritizing key areas for improvement to enhance partner enablement, adoption, and growth.
Craft and communicate a comprehensive vision for the partner experience across multiple touchpoints.
Work effectively across multiple stakeholders in marketing and product teams to ensure alignment and successful implementation of partner-focused initiatives.
Establish and monitor key performance indicators (KPIs) to measure the success of partner-focused initiatives and processes, e.g., marketing qualified leads.
Provide regular reports and insights on partner acquisition, qualification, adoption rates, and areas for improvement.
Continuously refine and optimize the partner experience based on data-driven insights and feedback.