Partner Marketing Manager

LogicMonitor•Austin, TX

2h•Hybrid

About The Position

LogicMonitor® is the AI-first hybrid observability platform powering the next generation of digital infrastructure. LogicMonitor delivers complete visibility and actionable intelligence across on-premises, cloud, and edge environments. By anticipating issues before they strike, optimizing resources in real time, and enabling faster, smarter decisions, LogicMonitor helps IT and business leaders protect margins, accelerate innovation, and deliver exceptional digital experiences without compromise. Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references. In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction. We have been certified as a Great Place To Work®, and named one of BuiltIn's Best Places to Work for the seventh year in a row! We are seeking a Partner Marketing Manager, Americas to drive strategic marketing programs that accelerate growth through our focus resellers (VARs), managed service providers (MSPs) in the Americas. In this role, you will serve as the day-to-day owner of partner GTM execution for a defined set of focus partners, ensuring marketing programs are tightly aligned to joint priorities and drive measurable pipeline impact. You will work closely with Partner Account Managers (PAMs) to ensure marketing efforts translate into field action and partner adoption. As a key member of the Global Field, Partner and Event Marketing team, you will collaborate closely with the Americas Partner and Sales teams, the global marketing organization, and partners to optimize engagement. You will also lead to-partner communications, including the partner newsletter, to-partner webinars, technical enablement programs, and ad hoc messaging. This is a unique opportunity to shape LogicMonitor’s partner ecosystem by building scalable marketing programs, enhancing partner enablement, and aligning strategies to drive mutual success. Here's a closer look at this key role:

Requirements

Bachelor’s degree preferred
6+ years of experience in channel, field, or partner marketing, with demonstrated ownership of partner-facing programs tied to revenue outcomes.
Proven success in building and executing marketing engagement strategies with technology, VAR, MSP, GSI, and Cloud partners.
Experience managing and optimizing Marketing Development Funds (MDF) to drive measurable impact.
Strategic thinker with the ability to influence cross-functional stakeholders and serve as a trusted partner marketing advisor to Channel, Sales, and Field teams.
Ability to translate complex technology into clear customer value and develop engaging marketing content and collateral.
Strong project management skills, attention to detail, and ability to collaborate effectively cross functionally.

Responsibilities

Develop and implement partner-specific go-to-market motions to, with, and through LogicMonitor’s partners, prioritizing a small number of high-impact programs per partner to drive engagement and revenue growth.
Create and execute quarterly partner marketing plans with focus partners, aligned to joint priorities and informed by joint business plans, ensuring clear, measurable outcomes tied to pipeline impact.
Design and execute integrated campaigns and partner sales plays with partners, facilitating lead sharing, co-marketing efforts, and demand generation initiatives that contribute to partner-sourced and partner-influenced revenue.
Oversee the logistics and execution of co-marketing events, including virtual engagements, industry trade shows, and regional field events to maximize partner visibility and impact.
Partner closely with Partner Account Managers (PAMs) to ensure partner marketing activity is coordinated, prioritized, and translates into clear field execution and partner follow-through.
Partner with Sales, BDR, and Marketing Operations to optimize partner marketing opportunities and support pipeline growth.
Develop and manage quarterly communication plans, including partner newsletters and partner portal updates, and on-going engagement campaigns.
Lead the creation of partner marketing and sales materials, including repeatable, campaign-in-a-box style assets (playbooks, messaging, execution guides) that enable partners to run programs with minimal friction.
Oversee Marketing Development Funds (MDF) allocation, ensuring strategic and effective spending across LogicMonitor’s MDF program and partner-run MDF programs.
Monitor and report on key metrics, ROI, and spend for all partner marketing activities, using insights to continuously refine priorities, improve execution, and increase partner impact over time.
Work with industry and channel associations to strengthen partnerships and expand market presence.
Support the full partner lifecycle, from recruitment and onboarding to co-marketing and promotional initiatives that drive ongoing partner engagement.