Part-Time Online Course Facilitator - Marketing & Strategic Communications

Cornell University • Ithaca, NY

39d • Remote

About The Position

eCornell delivers expertly crafted online certificate programs designed by Cornell University faculty. Our facilitators play a central role in creating dynamic, engaging, and highly interactive learning experiences. We are committed to providing an exceptional student experience through live interactions, meaningful feedback, and authentic engagement. We are seeking experienced professionals to join our team as Course Facilitators. Facilitators are not course authors or adjunct faculty but are vital to ensuring the effective delivery of content created by Cornell faculty. In this role, you will complement our asynchronous course content by Leading engaging live sessions that connect core marketing, branding, and communication concepts to today's landscape, including how teams use modern tools and emerging technologies. Providing personalized, actionable feedback (written and recorded video) on campaign work, messaging strategies, brand frameworks, storytelling projects, and communication deliverables. Coaching learners on strategic thinking and effective communication, including how to evaluate audiences, shape brand narratives, and apply tools responsibly in real-world business contexts. Building an interactive and supportive online learning environment that encourages dialogue, reflection, and practical application across marketing and business communication topics. As part of the Course Facilitator position at eCornell, video interaction with students is a key component of the role. Facilitators are expected to engage with students through live video sessions and in response to project submissions. Video interactions allow facilitators to better engage with students, provide real-time feedback, and create an inclusive and personable learning experience. As such, we ask applicants to submit a video response to the question below using Loom. Answer the following question in a short video (3 minutes max): What excites you most about facilitating at eCornell, and how would you bring that enthusiasm into your interactions with students? Record your response using Loom (free service). Copy and paste the video link into your cover letter. We are currently seeking facilitators to support certificate programs across three primary focus areas. Candidates may be matched to one or more areas based on expertise. Track 1: Marketing & Brand Strategy Knowledge/Experience Needed: Strong understanding of core marketing principles, audience segmentation, and value propositions. Experience with brand positioning, messaging frameworks, and storytelling for business contexts. Ability to assess and give feedback on campaign concepts, brand narratives, and communication strategy. Track 2: Digital Marketing & Social Media Strategy Knowledge/Experience Needed: Hands-on experience with digital channels (email, web, paid media, social), analytics, and performance optimization. Familiarity with platform-specific content best practices and integrated campaign planning. Ability to coach learners on building digital engagement, measuring effectiveness, and adapting to trends. Track 3: Marketing AI, Content Development & Business Writing Knowledge/Experience Needed: Understanding of how generative AI and emerging tools support marketing research, ideation, and content development. Strong writing background across formats: copywriting, storytelling, and professional business communication. Ability to guide learners on responsible AI use, improving clarity, and elevating tone and message effectiveness.

Requirements

• Relevant graduate degree and 5+ years of relevant professional experience, or an equivalent combination of relevant education and experience.
• Core marketing and digital skills, including audience research, campaign analysis, channel planning, and the ability to review and provide feedback on strategic deliverables such as briefs, messaging, content frameworks, and campaign plans.
• Experience using modern marketing tools and AI-supported workflows, such as content ideation tools, social scheduling platforms, analytics dashboards, and generative AI for drafting, optimization, and insights; along with an understanding of responsible usage
• Hands-on background in marketing strategy, brand development, digital execution, or communications, with experience applying these skills in real business contexts. Ability to guide learners through practical application and connect concepts to current industry practices.
• Strong working knowledge of core marketing and content practices, including storytelling, copywriting, business writing, content strategy, and social media development, with the ability to coach learners on clarity, tone, structure, and effectiveness.
• Exceptional communication skills, both written and verbal.
• Ability to deliver authentic, concise, and impactful feedback.
• Proficiency with online learning tools (e.g., Canvas, Zoom) and technology for instruction.
• Loom video submission

Nice To Haves

• Leadership or strategy advisory experience. (e.g., guiding AI adoption, leading data/AI teams, or driving analytics initiatives).
• Relevant professional certifications in marketing, digital strategy, communications, or AI-supported marketing tools are strongly preferred.
• Previous experience in online instruction or facilitation.

Responsibilities

• Engage Students: Lead dynamic live discussions that foster interaction and deepen understanding.
• Provide Feedback: Deliver clear, constructive, and authentic feedback on student submissions, including recorded video responses.
• Facilitate Effectively: Manage online discussions, respond promptly to student inquiries, and track student progress.
• Commitment: Facilitate a minimum of 1-2 courses per month with consistent engagement and preparation.
• Onboarding and Training: Complete an in-depth onboarding program, including shadowing live courses, participating in debrief sessions, and mastering the assigned certificate program.
• Continuous Improvement: Engage in ongoing training and professional development to stay current with emerging learning methodologies, educational technologies, and best practices in online facilitation.

Benefits

• Comprehensive onboarding and training program to set you up for success as a facilitator.
• Access to ongoing professional development resources and periodic training updates.
• Opportunities to shape impactful online learning experiences for professionals.
• A collaborative and supportive facilitator community.

What This Job Offers

• Job Type: Part-time
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees