Part-time Marketing and Communications Specialist

Ivy Tech Community College • Bloomington, IN

5d • $20 - $20 • Onsite

About The Position

Ivy Tech – Bloomington is looking for an individual to join their team as a part-time Marketing and Communications Specialist to support recruitment, enrollment, and brand visibility efforts. This creative and dynamic role involves developing and executing social media strategies, producing engaging multimedia content, and promoting student success stories and campus programs. The ideal candidate will have experience in content creation, social media management, and storytelling, with a strong eye for design and detail. Join a mission-driven team making an impact in higher education and the local community. Hourly Rate: $20 Typically 20 hours per week GENERAL PURPOSE AND SCOPE OF POSITION: At the direction of the Executive Director of Marketing and Communications, this position supports marketing and communications activities related to recruitment, enrollment, and retention, as well as elevating brand visibility and college values. Develops social media strategies and creates content for campus social media channels, consistent with the Ivy Tech Community College brand.

Requirements

• Associate degree in media, journalism, communications, marketing, design, public relations, related fields, or equivalent experience required.
• One to three years of relevant work experience with social media strategy and content development.
• Working knowledge of marketing, multimedia, and public relations concepts.
• Self-starter with ability to take initiative.
• Strong attention to detail and ability to meet deadlines with accuracy.
• Experience in content creation and some graphic design skills are essential; experience with social media content creation preferred.
• Talent for videography, photography, and editing.
• Demonstrated resourcefulness and creativity in developing college-branded content.
• Strong written and oral communication ability required; demonstrated skill in storytelling preferred.
• Comfort with and aptitude for technology and change.
• Willingness to work on-site and at relevant community locations with occasional outside of normal business hours.
• Ability to promote an inclusive environment that reflects the broad backgrounds of community college audiences and in which every individual feels respected and valued.

Nice To Haves

• Experience with CapCut, Canva, and Adobe Creative Suite preferred.
• Working knowledge of Meta Business Suite, Social Analytics (Sprout Social or equivalent), Web CMS, Microsoft Excel, Qualtrics, AI tools, AP Style, and other industry-standard skills preferred.

Responsibilities

• Creates and executes social media strategy and content, including student interviews, videos/reels, and photography, and monitors relevant social accounts for best practices and trends.
• Participation in major College events (e.g. graduation) is required.
• Promotes academic programs, skills training, student support services, development activities, events, and other programs offered on the Bloomington campus.
• Produces clear and succinct storytelling, including creating content for external distribution of campus and student successes.
• Plans, develops, and schedules output of campus recruitment, enrollment, and retention campaigns across multiple mediums, including but not limited to social media, website, print and digital products, email, and related college marketing tools.
• Assists with development of campus marketing and communications collateral.
• Assists with writing, video creation, and website updates.
• Works with students, internal creative services, external vendors, and staff and faculty as needed.
• Other duties logically associated with this position may be assigned.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 5,001-10,000 employees