Paid Social Team Lead

Stream Companies • West Chester, PA

6h

About The Position

The Social Media Team Lead works very closely with the Integrated Media VP, providing strategic recommendations for key accounts or troubled accounts, as well as providing insight into their team member’s performance and individual goals.

Requirements

• 3+ years of experience managing social media ad campaigns and working directly in Facebook Business Manager.
• 1+ years of experience managing two or more direct reports.
• Well versed with paid social platforms (Meta, Tiktok, LinkedIn, etc.).
• Understanding of basic Google Analytics functionality and reporting.
• General knowledge of other digital advertising channels such as SEO, SEM or Video/Display.
• Ability to coach and motivate team members.

Nice To Haves

• Automotive background preferred but not required.
• Preferred experience working with product catalogs and pixels within Meta Business Manager.

Responsibilities

• Manage a portfolio of paid social accounts on Meta, and all other applicable social media platforms.
• Oversee day-to-day operations of team members, keeping an eye out for any issues or areas of improvement within a given role or for a given team member, as well as who is excelling and going above and beyond.
• Support the Integrated Media VP in ensuring that issues, as well as successes are being communicated to the proper team members in a timely fashion.
• Assist the Paid Social Director with developing and implementing larger initiatives within the team, from working with other channels to guide client strategy and recommendations, to resource planning and hiring.
• Train new hires and current team members as needed.
• Participate in onboarding and overseeing full training process for new team members; this includes recognizing where there is a need for training based on team questions, issues, opportunities, etc. and seeing the training through.
• Serve as the liaison between departments when needed, to help team members overcome problems or issues.
• Communicate department updates, bandwidth, issues, and opportunities to the Integrated Media VP and Social Director.
• Assist in developing social training materials on best practices and new products/strategy as it evolves.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 251-500 employees