Paid Social Strategist
About The Position
As a Paid Social Account Manager, you will be responsible for developing, implementing, and managing paid social media advertising campaigns to drive brand awareness, engagement, traffic, and conversions for our innovative & transformative digital health and e-commerce clients. You'll have the opportunity to work with innovative & transformative digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals. If you're a data-driven marketer with a passion for Paid Social and a track record of achieving outstanding ROI, we want to hear from you!
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience (typically 2+ years) in paid social media advertising.
- Marketing Agency experience required.
- Knowledge of A/B testing and optimization techniques.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and collaboration skills.
- Creative thinking and ability to develop engaging ad content.
- Familiarity with social media management and scheduling tools.
- This role is required to be based in the US or Canada.
Nice To Haves
- Certification in social media advertising platforms (e.g., Facebook Blueprint) is a plus.
- Working knowledge of programmatic advertising and DSP platforms like StackAdapt is a plus
Responsibilities
- Collaborate with clients and internal teams to understand campaign objectives and target audience.
- Develop paid social media strategies aligned with client goals.
- Create detailed campaign plans, including budget allocation and ad creative.
- Set up and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Create and optimize ad content, including ad copy, images, and videos.
- Monitor ad performance and make adjustments to optimize campaigns for key metrics (e.g., CTR, CPC, ROAS).
- Conduct audience research and segmentation to maximize ad relevance.
- Utilize audience-targeting features and tools offered by social media platforms.
- Implement retargeting and lookalike audience strategies.
- Collaborate with creative teams to develop compelling ad content.
- Ensure ad content aligns with brand guidelines and resonates with the target audience.
- Monitor and analyze campaign performance using social media analytics tools.
- Generate regular reports to track KPIs and campaign effectiveness.
- Provide insights and recommendations for ongoing optimization.
- Stay informed about industry trends and updates on social media advertising platforms.
- Recommend and implement new strategies and features as needed.
Benefits
- We offer a competitive salary and performance-based bonuses.
- We invest in our team by empowering new ideas and providing opportunities for continuous professional development
- We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
- We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
- 90% company sponsorship for health, dental, and vision
- 401K with employer match program through Human Interest
- Unlimited paid time off (with the expectation that each team member takes a minimum of 2 weeks)
- We host in-person company-sponsored events multiple times per year, as well as monthly virtual company-sponsored activities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
