Paid Social Media Specialist

Blue Compass RV•Dover, FL

62d•$75,000 - $95,000•Remote

About The Position

Start your journey with Blue Compass RV as we are seeking a Paid Social Media Specialist to join our team. THE ROLE: We are seeking a dynamic and creative Paid Social Media Specialist to lead the growth of our online presence, enhance community engagement, and drive brand awareness across all social platforms. The Social Media Manager will be responsible for developing and executing social media strategies, managing content creation, engaging with our audience, and analyzing performance. This role involves close collaboration with cross-functional teams to align social efforts with broader marketing goals and business growth. We are looking for someone in the state of Florida, but this position will be remote.

Requirements

Minimum of 1-2 years of experience in social media management or a related role.
Strong knowledge of social media platforms, trends, and best practices. Deep understanding of various social platforms, their features, and their audiences.
Excellent written and verbal communication skills, with a creative eye for content.
Proficiency with online marketing strategies and tools, including social media management platforms and analytics tools.
Experience with paid social media campaigns and performance tracking.
Ability to work independently and collaboratively with cross-functional teams.
Ability to think creatively and strategically, with a proactive approach to problem-solving.
Strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment

Nice To Haves

Bachelor's degree in Marketing, Communications, or a related field preferred (or equivalent work experience).

Responsibilities

Monitor and respond to comments, messages, and inquiries on all social media platforms, fostering meaningful interactions and building relationships with the online community.
Track social media performance metrics, including engagement rates, reach, and ROI. Provide regular reports and insights to inform strategy adjustments and demonstrate the impact of social media efforts on business outcomes.
Plan and execute paid social media marketing campaigns, including paid digital ads, to achieve business objectives of driving website traffic and leads. Work on boosting approved posts, running dynamic inventory ads, tracking performance and adjusting campaigns to enhance effectiveness.
Collaborate with the sales teams to align social media messaging with campaigns, events, and promotional activities. Support event marketing through social platforms, driving participation and awareness.
Ensure all inventory feeds that population Dynamic Inventory Ads are maintained and accurate.
Stay up-to-date with social media trends, tools, and platform updates, incorporating new features and strategies into the overall social media plan.