Paid Social Media Campaign Manager

Gardens Alive Inc•Tipp City, OH

17h

About The Position

Gardens Alive! Inc., owner of popular gardening brands such as Breck’s, Gurney’s Seed & Nursery Co., Spring Hill Nurseries and several others, is seeking a talented, innovative self-starter to fulfill a role as a Social Media Campaign Manager. This role will be a tool to drive customer acquisition and revenue growth across our portfolio of gardening brands through strategically paid social campaigns. This role will be responsible for planning, executing, optimizing, and analyzing paid social advertising across platforms such as Meta (Facebook/Instagram), and other emerging channels. The ideal candidate combines performance marketing expertise, creative testing strategy, and strong analytical skills to scale profitable campaigns while improving customer acquisition efficiency.

Requirements

1+ year of paid social media advertising experience
Strong expertise in Meta Ads Manager (Facebook & Instagram)
Experience managing six-figure+ monthly ad budgets
Proven track record improving ROAS and lowering CPA
Experience with conversion tracking, pixel implementation, and attribution
Strong analytical skills with experience using tools like Google Analytics, Looker, or similar
Ability to interpret data and translate insights into actionable campaign improvements

Nice To Haves

Experience in ecommerce or direct-to-consumer brands
Familiarity with seasonal retail or gardening/home categories
Experience advertising on Pinterest, TikTok, or other emerging platforms
Knowledge of creative testing frameworks and performance creative strategy
Experience with feed-based dynamic ads and catalog campaigns

Responsibilities

Plan, launch, and manage paid social campaigns across platforms including Facebook, Instagram, and others
Develop acquisition strategies aligned with seasonal gardening demand and promotional calendars
Manage budgets to maximize ROAS, CPA efficiency, and revenue growth
Build full-funnel campaign structures including prospecting, retargeting, and retention campaigns
Conduct ongoing creative, audience, and bidding tests to improve campaign performance
Optimize campaigns based on ROAS, CPA, CTR, conversion rate, and LTV
Develop structured A/B testing frameworks for creatives, messaging, and offers
Identify and scale winning creatives and audiences
Partner with the creative and brand teams to develop high-performing ad creative
Provide clear creative briefs based on performance data and audience insights
Ensure ads align with brand voice and seasonal gardening themes
Monitor daily campaign performance and provide actionable insights
Build reports and communicate performance trends
Provide recommendations to improve overall paid media efficiency and growth
Work closely with ecommerce, creative, and analytics teams to align acquisition strategies
Support integrated campaigns with email, search, and print channels
Coordinate campaign timing with product launches and promotional events