Paid Social Manager - US

ASOS • New York, NY

259d

About The Position

The Paid Social team is part of the Media LAB department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 5%-10% of total ASOS sales and new customers, the team runs full funnel activities across a number of channels including Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget. Working closely with the Paid Social Lead and other business stakeholders, the Paid Social Manager will work to ensure best in class deployment of social media campaigns across different channels to reflect ASOS's investment strategies across lower-funnel KPIs as well as playing a pivotal role in developing best practices for the evolving full funnel marketing vision across existing social platforms - Facebook, Instagram, Snapchat - and new platforms - TikTok, Pinterest, Twitch & beyond. This is a strategic execution and management role working across all ASOS markets and involving close collaboration with multiple business functions to ensure efficient and effective use of ASOS resources into paid media campaigns across the full funnel to ultimately drive profitable return on investment.

Requirements

• Has a passion for all things paid social and is obsessed with driving growth through innovative and efficient commercial performance.
• Has strong analytical acuity and data-driven decision-making capability.
• Advanced knowledge of growth and acquisition metrics including digital media planning, buying and optimization.
• Ability to understand & adjust to differences between geographies & cultures.
• Constant desire to learn & undertake new challenges.
• Flexibility in adapting to fast-changing priorities and a fast-paced work environment.
• A true collaborator with proven problem-solving skills.
• A strong understanding of paid social and several years hands-on experience of managing paid social channels.
• Commercially focused, with strong budget, planning experience and ability to demonstrate precise marketing ROI.
• Possesses a test and learn mentality.
• Excellent communication, presentation, and time management skills.

Responsibilities

• Work alongside internal Marketing teams to deliver exceptional channel performance against strategic business and commercial objectives across multiple markets.
• Develop best practices to test and scale mid and upper funnel activities across a multitude of social channels.
• Cross-channel planning of complex full funnel paid social campaigns to support business priorities across different business units and/or brands.
• Execution of robust media experiments aimed at driving incremental growth and scaling media investment.
• Experiment with organic social boosting and work to establish it as a recurring activity.
• Development and implementation of team processes aimed at improving efficiency and effectiveness of team output.
• Extensive cross-functional collaboration with other teams including creative, insight, trade, martech, brand, etc.
• Proactive management of external Paid Social platforms and tech partners.

Benefits

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Personal and Laundry Services