Paid Search Strategist
About The Position
Accelerated Digital Media is a digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce which includes a range of consumer products. We're seeking a talented and results-driven Specialist to join our team of marketing experts. If you're passionate about digital marketing, love optimizing campaigns, and are ready to take your Search Engine Marketing skills to the next level, this is the role for you! Job Summary: As an SEM Specialist at Accelerated Digital Media, you will take charge of the search engine marketing efforts, driving targeted traffic, and delivering measurable results for several of our clients. You'll have the opportunity to work with innovative & transformative digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals. If you're a data-driven marketer with a passion for PPC and a track record of achieving outstanding ROI, we want to hear from you!
Requirements
- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns.
- Google Ads and Bing Ads certification preferred.
- Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools.
- Marketing Agency experience required.
- Analytical mindset with strong data analysis skills.
- Excellent communication and teamwork skills.
- A passion for staying updated on the latest digital marketing trends and best practices.
- Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus.
- Familiarity with web analytics tools like Google Analytics.
- This role is required to be based in the US or Canada.
Responsibilities
- Plan, execute, and optimize within the full Google Suite with a focus on paid search, shopping, and performance max campaigns
- Conduct thorough keyword research to identify high-value, relevant keywords, and build effective campaigns.
- Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
- Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).
- Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.
- Continuously test ad variations, landing pages, and other elements to improve campaign performance.
- Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.
- Manage budgets effectively, ensuring efficient allocation of funds across campaigns.
Benefits
- We offer a competitive salary and performance-based bonuses.
- We invest in our team by empowering new ideas and providing opportunities for continuous professional development
- We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
- We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
- Up to 90% company sponsorship for health, dental, and vision
- 401K with employer match program
- Generous PTO for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
