Paid Search Manager - 100% remote - North America

Hostaway • Atlanta, GA

49d • Remote

About The Position

Hostaway is seeking a dynamic Paid Search Manager to own and lead our multi-million dollar program, driving measurable impact on our growth and success. You'll collaborate with cross-functional teams and be fully responsible for optimizing and scaling campaigns while managing the budget to maximize ROI. Join us to make a significant contribution in a fast-growing, innovative environment! You will report to the VP of Marketing giving you direct access and accountability for high impact projects.

Requirements

• 5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms. The platforms we will focus on are, Google Ads, Meta, Bing, Linkedin, and TikTok
• Experience with Google Ads & Google Analytics and Google Tag Manager
• Expert level proficiency in reporting and analyzing full funnel metrics
• Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.
• Competency in competitor research and tools like SEMrush and Ahref
• Experience in A/B testing
• Experience using relevant AI tools
• Bachelor's degree in marketing, advertising, communications, or related field

Responsibilities

• Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc.
• Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins
• Report performance on a weekly/monthly/quarterly cadence.
• Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts
• Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users.
• Write ad copy that drives conversion and collaborate with design teams on effective ad creatives.
• Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates.
• Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies.
• Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team.

Benefits

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant.
• 100% Remote: Enjoy the freedom to work from anywhere within your country of residence-be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don't ask to work in our office (we don't have one).
• Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company's success.
• Values-Driven Leadership: Our Core Values are not just words we've written to make us feel good. We leverage them daily when making strategic and tactical decisions.
• Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities.
• Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms.
• Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant.
• Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Number of Employees: 101-250 employees