Paid Search Coordinator (Google App campaigns)

DEPT®

4h•$50,000 - $60,000•Remote

About The Position

As an Account Coordinator, Paid Search your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations. Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.

Requirements

Proficiency in Excel/Sheets
sorting
filters
vlookup
concatenate
pivot tables
text to columns
conditional formatting
Proficiency in Paid Search
Ability to navigate through the UIs to:
Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results.
Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
Create and edit campaigns, ads, and audiences in Facebook
Understanding of DMUS’s SEM methodology
Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
High-level understanding of the different levers to pull to hit target goals
Attend search-specific training led internally or by channel partners to continue education
Experience across Google - search, display and/or app campaigns
Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
Experience with A/B testing

Responsibilities

running and formatting performance reports
implementing account tasks and optimizations
building and uploading campaigns
participating in and taking notes during internal syncs, client meetings, and presentations