Paid Search Coordinator (Google App campaigns)

DEPT®

5d•$50,000 - $60,000•Remote

About The Position

As an Account Coordinator, Paid Search your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations. Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.

Requirements

Proficiency in Excel/Sheets
sorting
filters
vlookup
concatenate
pivot tables
text to columns
conditional formatting
Proficiency in Paid Search
Ability to navigate through the UIs to:
Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results.
Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
Create and edit campaigns, ads, and audiences in Facebook
Understanding of DMUS’s SEM methodology
Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
High-level understanding of the different levers to pull to hit target goals
Attend search-specific training led internally or by channel partners to continue education
Experience across Google - search, display and/or app campaigns
Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
Experience with A/B testing

Responsibilities

running and formatting performance reports
implementing account tasks and optimizations
building and uploading campaigns
participating in and taking notes during internal syncs, client meetings, and presentations
learn DEPT®’s best practices for Paid Search Engine Marketing
Report write-ups –Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations.
Bid adjustments – Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments.
Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends. Understands how to leverage Qontrol to identify where accounts need attention and conduct a deeper investigation to solve execution problems.
Budget pacing - Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation.
Campaign builds – Able to develop suggestions on the best method to build out a campaign, overall theme, keywords (search), parameters, settings, ads, etc.
Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation.
Able to delegate production tasks to nearshore or other internal team members where appropriate.