Account Coordinator, Retail Paid Search

Dept•Los Angeles, CA

2d•$50,000 - $60,000•Remote

About The Position

As an Account Coordinator, Retail Paid Search, you will be an expert in production work at DEPT® and will support your account teams by executing production tasks quickly, with high quality, and error-free. Our Account Coordinators are analytical, detail-oriented, and they understand the “Why” when it comes to activation strategy, budgeting, bidding, and testing methodology. As an Account Coordinator, you will have a good understanding of Paid Search, proficiency in Excel/Sheets, and experience in Retail Search. You will own activation strategy, campaign management, and communication of specific portions of client accounts. Our Account Coordinators are capable communicators and vital members of our large account teams at DEPT®! While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones.

Requirements

A minimum of 6 months’ paid search experience (Amazon Search ideal, Google Ads or Facebook Ads acceptable) and be comfortable with topics such as budgeting, bidding, and testing methodology
Proven prior work experience in a production-oriented or similar role
Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers
Candidates being considered for this role will be to be located in either the Mountain or Pacific time zones.

Nice To Haves

An Amazon/Walmart Search Ads certification
You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
Strong written and verbal communication skills
You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
A desire to stay current with the latest marketing trends

Responsibilities

Developing a strong proficiency in core paid media channel execution within Amazon Search, Walmart Search, Best Buy Search and Target Search.
Determining the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc. to best hit client goals.
Monitoring campaigns daily to look for performance fluctuations and trends.
Developing client-facing performance write-ups for the Account Manager’s review.
Crafting clear and compelling internal and external communications.
Understanding different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments as well as owning the implementation from standard bids to other modifiers as needed.
Understanding key concepts around audience strategy (remarketing, audience targeting/layering, persona development).
Working collaboratively and cross-functionally across internal channels to manage project deliverables and ensure client satisfaction