Paid Performance Manager, Google

Launch Potato•Cincinnati, OH

2d•Remote

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. YOUR ROLE Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You’ll manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types. Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Requirements

4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
Ability to write compelling ad copy and collaborate effectively on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.
Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large-scale budgets ($20M+/year).
Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.

Responsibilities

Own campaign performance end-to-end.
Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
Source and manage creative like a performance marketer.
Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
Plan, launch, and optimize with precision.
Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
Never settle for “good enough”.
Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS.
Every optimization is owned, tracked, and measured against business outcomes.
Turn testing into a competitive advantage.
Document all tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for both the Paid Media team and broader stakeholders.
Collaborate with intensity.
Work closely with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities.
Push into new territory.
Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth.
Be the expert others rely on.
Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins.

Benefits

Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

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