Paid Media Summer Intern
About The Position
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai. What You’ll Do We are looking for a detail-oriented, data-driven Paid Media Intern to assist in the execution and reporting of paid social, paid media, paid search, and affiliate marketing campaigns across our brand portfolio. This role will collaborate closely with internal teams to deliver weekly campaign performance reports, set up ad campaigns, update affiliate promotional and seasonal initiatives, and help resolve social platform-related issues. The intern will gain foundational knowledge of digital paid media channels and learn how we assess ad campaign performance. They will receive hands-on training in Meta and TikTok Business Manager, Rakuten Affiliate Advertising, as well as the basics of Google Analytics and Google Ads campaign setup. Additionally, they will learn how to extract and compile reports from these platforms and assist the team in delivering weekly paid social performance reports.
Requirements
- Currently enrolled university student studying Business. Marketing major is a plus.
- Able to work up to 20 hours per week.
- Able to work onsite in our New York City office.
- A self-starter who is result-oriented, resourceful, innovative, intellectually curious and who takes initiative and risks.
- Exceptional discretion and confidentiality.
- Strong written and verbal communication skills.
- Comfortability in a high-paced, collaborative environment.
- Detail oriented.
- Proficient knowledge of Microsoft Excel and G Suite.
- Process-driven and constantly looking for ways to streamline and simplify complex tasks.
Responsibilities
- Provide daily support in the development, execution, and optimization of full-funnel paid media campaigns across multiple platforms.
- Help writing ad copy for our seasonal campaigns.
- Assist in briefing creative needs for seasonal media buys.
- Coordinate with internal teams on social amplification cadences, influencer and campaign asset allocations for seasonal campaigns.
- Assist in day-to-day management of Affiliate network and partners.
- Submit support tickets to Meta reps and Meta support to resolve global business manager related partner issues.
- Regularly analyze campaign performance and create reports with actionable insights through paid platforms and Google Analytics across entertainment, lifestyle, and digital brands.
- Prepare post-campaign, monthly, and quarterly reports for both internal stakeholders and external partners.
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What This Job Offers
Job Type
Part-time
Career Level
Intern
Education Level
No Education Listed
