Paid Media Strategist (EC)
About The Position
Ignite Visibility is an award-winning performance marketing agency, consistently ranked among the top digital marketing firms in the nation. Our growth is fueled by data-driven strategies, cutting-edge technology, an exceptional team, and strategic acquisitions. As we continue to scale and integrate new businesses into our portfolio, we are focused on realizing synergies, preserving value, and accelerating our market leadership. We are a fully remote-first organization recognized as an Inc. 5000 Fastest-Growing Company (2017-2024), a multi-time "Best Place to Work" award winner, and a top franchise supplier. Our success is built on a high-performance, client-focused culture where innovation and results are paramount. Overview: The ideal candidate will have a strong understanding of performance marketing platforms, with a primary focus on search advertising. The Paid Media Strategist will be responsible for developing, implementing, and optimizing paid media campaigns to meet our business objectives. The person in this role will assist the current team by implementing leading-edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics. Day-to-day, you'll manage paid media campaigns, starting by getting up to speed on what we’ve got in place and then moving on to owning your own campaigns.
Requirements
- Bachelors Degree in Marketing, Engineering, Business, or any related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Minimum of 2-3 years of hands-on experience with search engine marketing and social media platforms.
- Excellent communication skills, both written and verbal, with a high level of proficiency in English.
- Proficiency in Microsoft Excel and Google Analytics is a plus.
- Experience with search engine marketing platforms such as Google Ads and Bing Ads, and social media advertising is a must.
- A passion for digital marketing and eagerness to learn and grow in a fast-paced environment.
- Ability to thrive in a fast-paced, deadline-driven environment.
Nice To Haves
- Experience with ChatGPT and other Large Language Models (LLMs) preferred.
Responsibilities
- Perform keyword research to identify new opportunities and optimize existing campaigns.
- Conduct daily account optimizations and performance analysis against campaign goals.
- Assist in the development of paid media strategies to drive traffic, engagement, and conversions.
- Create and optimize ad copy for search engine advertising platforms such as Google Ads and Microsoft Ads.
- Monitor and analyze campaign performance metrics, making data-driven recommendations for improvement.
- Collaborate with cross-functional teams including content creators, designers, and developers to align marketing efforts and ensure consistent messaging.
- Stay up-to-date with industry trends and best practices in search engine marketing and digital advertising.
- Analyze audience insights and engagement data to refine targeting strategies on social media platforms.
Benefits
- Fully remote work setting
- Competitive salary base + commission & bonus
- Full comprehensive health, dental coverage, vision coverage
- Generous paid vacation and sick time including your birthday off & extra time off around major holidays
- Employee advancement and clear growth potential
- Company-sponsored professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
